I've written a bit about this over the last couple years, but this weekend is surely as shining an example as anything about how the mainstream film landscape has somewhat self-corrected. This weekend sees the release of four wide releases. We have two R-rated films, one a vulgar (but surprisingly smart) comedy about a talking bear and the other a $5 million indie dramedy about male strippers directing by one of our most successful experimental filmmakers. We've got a bawdy PG-13 comedy aimed primarily at African-American audiences and a PG-13 star-driven drama. Ted, Magic Mike, Madea's Witness Protection, and People Like Us are all coming out tomorrow in wide release. What we've seen over the last year or so and what we will continue to see throughout the remainder of 2012 is the return of what can only be called the old-fashioned 'movie'. In a time when it seems that every week brings another $150 million male-driven action tentpole based on a comic book or action figure series, a glance at the release schedule shows something very different. Amid the big-budget animated films (which I generally like), the mega-budget comic book films (which are sometimes very good) and the various remakes and reboots, there exists a plurality of old-school, often star-driven dramas, comedies, and often adult-skewed fare being released by major studios on thousands of screens every weekend. It seems that Hollywood is getting the message that one cannot subsist on a diet of nothing but tentpoles.
Gone), hard-action (Act of Valor, Safe) and family dramas (Big Miracle, Joyful Noise). We had comedies good (21 Jump Street), bad (American Reunion) and in-between (Wanderlust). For every The Raven we had Cabin in the Woods, for every John Carter (Generic Blockbuster: The Movie) we had The Hunger Games (my issues with the film aside, an original sci-fi dystopian thriller based on a novel for young adults). Sure we had the big-budget sequels (Wrath of the Titans, Journey 2: The Beginning, Ghost Rider: Spirit of Vengeance), but we had a large variety of lower-budgeted, often adult-skewing old-school 'movies', be they good (The Woman In Black) or not-so good (Man On A Ledge). We had the biggest-grossing African-American centric comedy in history in Think Like A Man and a big-budget period action drama featuring an all-African American cast (Red Tails). Even as summer gave way to the good tentpoles (The Avengers), the bad tentpoles (Dark Shadows), and the very ugly tent-poles (Battleship), we still had the likes of The Best Exotic Marigold Hotel to keep grownups happy. A crowded June gave us musical adaptions (Rock of Ages), a big-budget R-rated science fiction film about 'big ideas' (Prometheus), and the aforementioned final weekend with four non-tentpole films going wide in the same weekend. And it's all uphill from here.
The Amazing Spider-Man next week, you've got the option of seeing a 3D musical documentary about Katy Perry or, if you're into something very adult, go see Savages, an R-rated drug thriller directed by Oliver Stone and featuring the likes of Benecio Del Toro, John Travolta, Blake Lively, and Salma Hayek. The rest of July is frankly barren, with just seven wide releases with three on July 4th weekend and two on July 27th. The Dark Knight Rises (arguably an adult crime thriller, albeit one based on a cultural icon) basically scared everything else away, but August is where summer dies down and you see a real emergence of old-school fare. Two of the three big action films (The Expendables II and The Bourne Legacy) are basically old-school, star-driven Earthbound action pictures that would have been right at home in the 1990s and 1980s. Among the August offerings are a kid-friendly comedy (Diary of a Wimpy Kid: Dog Days), a star-driven comedy (The Campaign), a family-skewing dramedy starring Jennifer Garner and (The Odd Life of Timothy Green), and a couple horror films (Possession and The Apparition). Assuming you want something a bit more explicitly adult, you have a Meryl Streep/Tommy Lee Jones relationship comedy (Hope Springs) and/or the down-and-dirty bootlegging action thriller Lawless to close out the summer. Sure you've got the 'all that is wrong with cinema' Total Recall remake, but you simply have to make the choice to not see it on August 3rd.
Some of these films will be very good while others may be very bad. Some of these films are arguably 'prestige pictures' but most are just unapologetic character dramas, star-driven comedies, and/or white-knuckle thrillers. They are all generally the kind of old-school 'movie' we all claim Hollywood doesn't make anymore. This year there are in fact more what we say we want than what we say we don't. We may like to say 'they don't make 'em like they used to'. That may have been true for a time, but it's not true anymore.