June 18th, 1992 - Twenty years later, how backlash against Batman Returns changed the blockbuster business.

Three years ago, in celebration of the 20th anniversary of Tim Burton's Batman, I wrote a piece detailing seven ways in which the film changed the movie business.  What was meant to be a celebratory piece turned a bit dark as I realized that the film (which I still love) had far more negative effects than positive effects.  Now we sit on the 20th anniversary of Batman Returns, which is divisive enough as to cause fights over its relative quality.  It's either an overstuffed mess or possibly the best Batman film ever made, you can guess which side of the fence I'm closer to.  The sequel opened on June 18th, 1992 to mixed-positive reviews.  There is no laundry list of the ways the sequel altered the cinematic landscape like its predecessor.  But it did indeed have two massive effects on mainstream movie-going, both of which are quite negative, that still reverberate to this day.  And without further ado, here are three (3) ways Batman Returns changed the industry, one relatively unimportant and two quite unfortunate.

Weekend Box Office (04/15/12): Hunger Games fends off Three Stooges, Cabin in the Woods, and Lockout.

In the third-to-last weekend before summer, The Hunger Games fended off a trio of "B-movies" to retain the top spot this weekend for the fourth time in a row.  But the ranking is arbitrary and the real news is (as always) the numbers themselves. There were three new wide releases this weekend and none of them were expected to set the box office on fire.  None of them did, although Fox had a surprisingly solid debut for the Farrelly Bros' The Three Stooges.  Despite painful trailers and an initial batch of lousy reviews, the film played well to family audiences and reviews seemed to improve as reluctant critics took in a matinee show and came out surprised.  The picture opened with $17 million, which is good for the third-biggest debut for the Farrelly Bros, behind the $22 million debut of Shallow Hal in 2001 and the $24 million debut of Me, Myself, and Irene in 2000.  Since Shallow Hal, the comedic directing duo have not had a film gross over $45 million in the US, so this spry opening should help them pass that particular benchmark even if it collapses next weekend.  Although it scored a rare 3x weekend multiplier, so it's not hard to imagine the film having token legs until summer arrives.   The film earned a B- from Cinemascore, with a 'C' from audiences over 25 but an 'A' from audiences under 18.  This $30 million production should be quite profitable especially when you factor in the seemingly invincible 20th Century Fox foreign marketing machine (this could easily be another Fox film that earns $60 million here but $120 million overseas).  While the Farrelly Bros have probably peaked critically and commercially, as long as they can bring in comedies at $30-40 million, they can probably do what they want for the rest of their careers.

Weekend Box Office (04/08/12): Hunger Games tops $300m, American Reunion and Titanic 3D open slightly soft.

Whatever my issues with The Hunger Games in terms of its quality as a film, its continued box office might can only be a good thing.  Considering the current trend of studios basically remaking/rebooting/rehashing every remotely popular property over the last thirty years, the fact that this NEW adaptation from a NEW novel is going to be among the top three grossing films of the year by a healthy margin can only be a good lesson.  Anyway, The Hunger Games topped the box office for the third time in a row this weekend, dropping a perfectly reasonable 43% in weekend three, for a weekend haul of $33.5 million.  This gives the film a massive $302 million in seventeen days, which is the second-largest such haul for a film outside of summer in history.  That's the fifth-biggest seventeen-day total in history, and 11 days ahead of Alice In Wonderland, the closest non-summer competitor and just two days behind Avatar.  Forget Twilight comparisons, it's already passed Eclipse, which is the highest-grossing entry in the series.  And forget the majority of the Harry Potter series, as it's $14 million away from surpassing Harry Potter and the Sorcerer's Stone and it's already tied with the $303 million 17-day total of  Harry Potter and the Deathly Hallows part II with significantly larger second and third weekends to boot.  At this point, it's playing like Spider-Man 2 and the last Harry Potter film, with stronger weekends but lighter weekday grosses.  The second Spidey pick ended its third weekend with $302 million and ended its domestic haul with $373 million, while Harry Potter 7.2 ended with $381 million.  Factoring a rather busy April and the coming summer onslaught, that's as good a place to predict as to where the first The Hunger Games ends up.