2012 in film: Pre-Theatrical VOD goes mainstream...

This will be the first in a series of essays detailing 'the year in film', spotlighting certain trends (mostly positive, I'm taking a break from complaining for a bit) of the nearly finished year.  Obviously I can't amass a best-of list until I see a few more alleged gems, mainly Les Miserables and Django Unchained, but I can start a retrospective of the movie year that was 2012.   

Normally when a film opens with $3,181 on three screens it's considered a pretty big flop.  Yet this past weekend saw the theatrical release of the surprisingly very good Universal Soldier: Day of Reckoning, which marked the proverbial end of a seemingly successful run on pre-theatrical video on demand.  I say 'seemingly' because studios aren't yet releasing the proverbial grosses of films on this format, even ones that debut on VOD prior to theatrical release (Bachelorette made news as the top iTunes download on its opening week, but we have yet to know how much money that is).  It's release followed on the heels of Barry Levinson's The Bay, which is quite frankly the scariest American horror film I have seen since Frank Darabont's The Mist.  It opened in theaters and VOD on the same day and earned a whopping $30,000 during a two-week theatrical run.  Following the somewhat surprising VOD performance of Margin Call, which debuted day-and-date in theaters and VOD and rang up decent numbers on both formats (the $3.5 million picture earned $16 million worldwide in theaters), 2012 has seen an explosion of pre-theatrical and/or day-and-date theatrical/VOD content like never before. The sheer amount of content, relatively high-quality content, available on VOD amounts to a second film release schedule.

Weekend Box Office (09/16/12) Paul Anderson dominates the box office on all fronts as Resident Evil 5 tops and The Master crushes in record limited debut.

It was a very good weekend to be a director named Paul Anderson.  Both W.S. and Thomas had a movie out this weekend and both did pretty well, one somewhat under-performing while the other arguably over-performing.  The top film of the weekend was Sony's Resident Evil:Retribution, directed by Paul W.S. Anderson, which earned a frankly disappointing $21 million.  The series, based on a horror video game franchise, has been one of the more consistent genre franchises over the last decade (essay). The first film opened in March 2002 to $17 million, and it eventually grossed $40 million domestic and $102 million worldwide on a $33 million budget. Resident Evil: Apocalypse set the release template two years later, opening in early September 2004 to $23 million and grossing $51 million domestic and $129 million worldwide on a $45 million budget. Resident Evil: Extinction pulled the same trick in 2007, opening to $23 million and grossing $50 million domestic and $147 million worldwide on a $45 million budget. Two years ago, the $60 million-costing Resident Evil: Afterlife, which came with the added gimmick of being shot in 3D film, opened with $26 million.  So this opening has to be a let-down, well below the series average even with 3D-upcharges factored in (the film played 48% 3D, 34% 2D, 14% IMAX, and 4% PLF).  Adjusted for inflation, the first two sequel openings would be about $28 million apiece, with the original opening to just-under $25 million.