American, Machete, Going the Distance square off over Labor Day Weekend. Weekend Box Office (09/04/010).

Despite stupidly opening on a Wednesday (and siphoning off $3 million before the traditional opening weekend), The American grossed a completely predictable $13.1 million over three days and $16.6 million over the four-day holiday. This is no less than the ninth George Clooney vehicle to open to around $11-13 million since The Peacemaker in 1997. And, as I've written before, every time this happens, the pundits jump up and down about how Clooney may not be a real movie star. As I've also said before, true stardom is when it's just your face on the poster, especially when you're selling a somewhat uncommercial bit of cinema. That was certainly the case with The American, which is a slow and ponderous European-style thriller, with only just enough action to fill up the third act of a trailer (film-goers felt duped, as the film received a D- from Cinemascore). The fact that it will end up with $19.6 million between Wednesday and Monday is a testament to Clooney's sheer constancy as an opener for relatively cheap (the film cost Focus Features just $20 million) and arty projects. For what it's worth, if you know what you're getting into, the film is a relatively satisfying character-driven tone poem. It's a B-movie classed up and pruned down to resemble an art film.

Review: Machete (2010)

Machete
2010
105 minutes
rated R

by Scott Mendelson

It is easy to dismiss the angry political threads running through Robert Rodriguez's Machete. While it's easy to simply say that 'it's just a comedic throwback to the exploitation films of the 1970s', one must remember that those films did indeed tackle the political and social issues of the day. Whether by coincidence or design, the film ends up being an uncommonly timely glance at one of the major political hot-button topics of the day. Because it is a violent action picture, it resolves its specific issues with confrontation and carnage, and it eventually becomes a form of wish-fulfillment fantasy. But in an age where we constantly complain of empty-headed mainstream entertainment, it is a disservice to both the film and to our own desire for relevant mainstream film-making to ignore the fiery conscience at the heart of this over-the-top piece of Mexican myth-making.