Showing posts with label next three days. Show all posts
Showing posts with label next three days. Show all posts

Sunday, November 21, 2010

Weekend Box Office (11/21/10): Harry Potter and the Deathly Hallows part I scores $125 million. Next Three Days tanks.

I don't generally like to brag, but my math yesterday concerning a likely poor weekend multiplier for the seventh Harry Potter film was dead-on. After opening with $24 million in midnight showings, the film pulled in $61 million on its first day, and just $38 million on its second, which was a 39% drop. In other words, it pulled in on Saturday almost EXACTLY what it pulled in on Friday without those midnight screenings. Said Friday-to-Saturday drop will put it squarely in the top-ten for the biggest such plunges. The actual weekend estimate is $125 million, which gives the series both its biggest three-day opening weekend and its lowest weekend-multiplier ever (2.04x). It also makes Harry Potter and the Deathly Hallows part I the most front-loaded midnight movie ever for its opening weekend, as it did 19% of its weekend business on 12:01am showings (go here for a rundown of notable midnight numbers). The good news is that Harry Potter and the Deathly Hallows part I scored the sixth-biggest opening weekend of all time. The bad news is that it also scored the sixth most front-loaded opening weekends in history as well. Is that a box office equivalent of a palindrome?

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