Green Hornet opens with $11.1m Friday: When meeting expectations is still a 'failure'.

So let me get this straight. A couple of months ago, The Green Hornet was that surefire flop that had switched release dates, been converted to 3D, and had survived an avalanche of bad press and rampantly negative speculation. A month ago, the tide started turning, due to some secret screenings for the hardcore nerd film bloggers and the realization that there wasn't anything of note coming out in the month of January. Two weeks ago, tracking started swinging upwards and the studio was optimistically discussing an opening weekend of around $35-40 million for the four day holiday weekend. So come Saturday morning, the picture has opened with $11.1 million on its first day, which puts it track to score around $30-35 million over three days and $35-40 million in four days. So, expectations met, mission accomplished, right? Ha!