Showing posts with label Jane Eyre. Show all posts
Showing posts with label Jane Eyre. Show all posts

Sunday, March 13, 2011

Weekend Box Office (03/13/11): Battle: Los Angeles hits hard, Red Riding Hood lands softly, while Disney's Mars Needs Moms crashes.

As expected, the heavily-hyped Battle: Los Angeles (teaser/review) topped the box office this weekend, grossing an estimated $35.7 million. If that number holds, it will be the twelfth-biggest March opening in history, and a rock-solid start for a would-be tentpole that cost (depending on who you asked) $70 or $100 million. There was talk that the picture would break out and perhaps reach $50-60 million, but that was frankly silly. We've been spoiled the last few years, with massive March openings like 300 ($70 million), Watchmen ($55 million), and the astonishingly-huge Alice in Wonderland ($116 million). But generally speaking, March releases that aren't animated don't reach $35 million. We didn't have a single live-action $35 million opener in March until 2005 (The Ring Two), and there have been only five others since then prior to this weekend (the three above examples, plus Wild Hogs at $39 million, 10,000 BC at $35 million), so getting anywhere close to $40 million in the third month of the year has to be considered a win, especially without any kind of 3D or IMAX advantage.

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