Weekend Box Office (09/18/11): What the massive opening of The Lion King 3D really means for 3D and the popularity of the theatrical experience.

In a slightly shocking result that has several notable meanings, Disney's 3D-converted re-release of The Lion King (essay) cruised into the number one spot over the weekend with a mighty $30.1 million.  Acting as both a two-week advertisement for the October 4th Blu Ray release and a test run for possibly reviving the old 'out of the vault and back into theaters' strategy of old, the film didn't just top the box office but very nearly set a record for the Mouse House.  In the realm of Disney cartoons that are NOT Pixar releases, The Lion King 3D is actually fifth on the opening weekend list, behind Tarzan ($34 million), Chicken Little ($40 million), The Lion King ($40.8 million), and Tangled ($48 million).  It is the fifth-biggest September opening in history and came within $600,000 of besting the $30.7 million domestic gross of Disney's Toy Story/Toy Story 2 double-feature 3D re-release October, 2009.  That re-release, which was both an advertisement for the Toy Story/Toy Story 2 Blu Ray releases as well as the upcoming Toy Story 3, opened with $12.4 million despite Disney offering two shows for the price of one (IE - half the show times in a given day).  So simply taking the Toy Story 3D opening weekend and doubling it gives you around $25 million, meaning that this weekend's result was not quite as unexpected as its being reported.