Showing posts with label Happy Feet Two. Show all posts
Showing posts with label Happy Feet Two. Show all posts

Sunday, November 20, 2011

Weekend Box Office (11/20/11): Twilight Saga: Breaking Dawn scores 5th-biggest debut, while Happy Feet Two fails and Descendants scores in limited debut.

It is weird that I have so little to offer on a weekend when a film earned the fifth-biggest debut in US history, as well as the tenth-biggest worldwide bow.  But the Twilight Saga: Breaking Dawn part I (essay) had an opening weekend that is so perfectly in line with the franchise, that it is not only unexpected, but leaves us with little doubt in regards to how the film will fare in the long haul.  For the record, Twilight Saga: Breaking Dawn part I (trailer and teaser) opened with $139.5 million this weekend, $30 million of which came purely on Thursday midnight showings.  That's just shy of the $142 million debut of Twilight Saga: New Moon on this same weekend two years ago.  With a 1.93x weekend multiplier film was slightly more front-loaded than the first sequel (they both had $72 million opening Fridays), but less so than the original Twilight.  The original, with its $35 million opening day and $69 million opening weekend, opened with a 1.97x weekend multiplier this weekend three years ago).  The third film, Eclipse, opened on a Wednesday over the Independence Day holiday of 2010, which makes comparisons difficult.  The film played 80% female, 60% over-21, and earned a B+ from Cinemascore.

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