Goodbye to You: Franchises That Left Us This Year.

While every year brings its share of would-be franchise starters, 2010 marked the would-be finale for a surprisingly large number of ongoing series. Here is a rundown, in alphabetical order, of the film franchises that were either officially cancelled, fittingly finished out their arc, or likely will not return based on lackluster box office numbers. I have no idea how to make music play when you click on a blog entry, but feel free to boot up your favorite farewell song. Me? I'm currently playing Elton John's Candle in the Wind (the original, not that wet-fart 1997 remake).

The Chronicles of Narnia (12/09/2005-12/12/2010)
In the aftermath of the one-two punch of Harry Potter and the Sorcerer's Stone and Fellowship of the Ring in late 2001, studios all went digging for various fantasy-lit series to turn into their own long-running franchises. Of the many would-be contenders, only two of them received a sequel. The Twilight Saga will be ending in 2012, but this year we likely said goodbye to the only other notable contender, The Chronicles of Narnia. The Lion, the Witch, and the Wardrobe debuted in December 2005 to an earth-shattering $65 million, completely knocking the wind out of King Kong, which debuted a week later. Spurred by a major Disney ad blitz that highlighted major big-budget fantasy spectacle which was based on a book that pretty much everyone read in elementary school, plus an 'on the side' ad campaign based on the book's (and author C.S. Lewis's) well-known Christianity, the film was the first fantasy-lit film post-2001 to really hit it big. It ended its leggy run with $290 million domestic and $745 million worldwide. But the first book was really the only popular one in the series.

Critics didn't kill the Sex and the City franchise. It wasn't really dead.

“It's over. The franchise is dead. The press killed it. Your magazine f------ killed it. New York Magazine. It's like all the critics got together and said, 'this franchise must die.' Because they all had the exact same review. It's like they didn't see the movie."

That was Chris Noth discussing the apparent demise of the Sex and the City franchise in an interview with New York Magazine. If the franchise is truly finished, it is surely not the fault of magazines and critics. Not that critics are blameless, as they pounced on the film with a vicious campaign of vitriol that likely would have been tempered for a more male-driven franchise (how much worse could it have been than Iron Man 2?). It is also not the fault of the second film itself. Yes, it was allegedly terrible, and many fans were turned off just as much as the critics, but it still passed the primary test for a franchise picture: it made lots of money. If the series is no more, then it is purely the fault of Warner Bros. By that I mean, they have prematurely snuffed out a genuinely-profitable franchise.

Shrek Forever After wins Memorial Day box office derby, while Sex and the City 2 and Prince of Persia crash. Weekend box office review (05/31/10).

Usually the above picture would make me sad, but Allison is actually napping again! As expected, Shrek: The Final Chapter was able to easily surpass Sex and the City 2 to take the three-day weekend crown and the four-day weekend crown over Memorial Day weekend. The contest on Friday was close enough that Shrek: Forever After was able to capitalize on strong family matinee business as well as the HBO sequel's downward plunge. In the end, the three day total is $43.3 million and the five-day total is $55.7 million. That's a drop of 38% from last weekend's disappointing three-day $70 million opening sprint. Since every single Shrek picture opened on the same weekend, the comparisons are easy to make. For reference, the first Shrek actually increased 0.4% over its second weekend, grossing $42.4 million in its second, holiday-inflated frame. The second picture set a record for the largest non-opening weekend of all-time, grossing $72.1 million and dropping just 33% (it's still the third-biggest second weekend, behind The Dark Knight's $75 million and Avatar's $77 million second-weekends). The third picture was beset by poor word of mouth and the monstrous opening weekend of Pirates of the Caribbean: At World's End ($114 million over Fri-Sun), plunging 56% from $121 million to $53 million in its second frame.

Sex and the City 2 pulls in $14.2 million on opening Thursday.

With $3 million in midnight screenings, the opening day tally for Sex and the City 2 is $14.2 million. At first glance, it would appear that Warner Bros has again hurt themselves by splitting their proverbial opening day over Thursday and Friday, as opposed to getting one massive opening day total on Friday that can be bragged about. There really isn't much to compare this to, as there have only been a handful of movies that have chosen the 'worldwide all-at-once' Thursday release date. Films generally open on Thursdays in other parts of the world, so studios have occasionally tried simultaneous worldwide releases to combat international piracy. Nine films have previously chosen to open on Thursday in the last eight years. Four of them were on Christmas Day, 2008. They were Marley and Me ($14.3 million on Christmas Day), The Curious Case of Benjamin Button ($11.8 million), Bedtime Stories ($10.7 million), and Valkyrie ($8.4 million). Taking into account this anomaly, let's simply concentrate on the other five pictures that used the Thursday jump over Memorial Day weekend or pre-Memorial Day weekend.

Mendelson's Memos Flashback - As Sex and the City 2 opens, a look at female escapist fantasy and how it differs from male escapist fantasy.

I have a heck of a lot more readers now than I did in September 2008, when I first published this massive essay on gender and escapism. Since Sex and the City 2 is facing (fairly or not) the same kind of scrutiny that the first did, I thought it was worth a re-look. This is not about whether the films are good or not, but whether critics properly understand the genre that said franchise represents. If you've been reading me from the beginning, this is pretty much as it was with a few minor tweaks...

Can Sex & the City 2 overcome the TV-sequels curse? Is it Star Trek: the Wrath of Khan or X-Files: I Want to Believe?

As most of you know, Sex & the City 2 opens worldwide on Thursday, May 27th. Expectations are running high, with the general consensus that it will perform in a similar fashion to the first picture ($57 million opening weekend, $152 million domestic total). But the odds are indeed stacked against it. There are two major issues at play. First, and more obviously, the $95 million picture (costing $30 million more than the first film) will have to overcome the infamous Tomb Raider trap. For those new to this site, the Tomb Raider trap (named for the enjoyable adventure yarn that is Tomb Raider: Cradle of Life) is the phenomenon in which a generally-disliked film becomes a smash hit based purely on marketing and hype. But the arguably superior sequel flops or under-performs because even though it is a better movie, audiences aren't willing to take the chance again (other instances of this phenomenon include Addams Family Values and The Chronicles of Narnia: Prince Caspian). Unless you were a die-hard fan of the original show, you probably didn't care much for the original Sex and the City movie. So theoretically only the hardcore fans will check this one out this time, right? But the real danger is the fact that it is a sequel to a film that was itself based on a television series. It's a tiny genre, one that is made up of either out-of-the-park smash hits or out and out flops. If it ends up as an example of the latter, the Carrie Bradshaw sequel should be thrilled to gross 1/2 of what the original made.

Shrek: The Final Chapter opens with $71 million, while MacGruber crawls to $4.1 million. Weekend box office review (05/23/10).

By any normal standards, a movie opening with $70.8 million in three days would be a pretty big success. So, before we get into what this means for the Shrek franchise, let's talk that number in cold detail for a minute. First of all, it gives the fourth Shrek picture a pretty solid 3.4x weekend multiplier, which was superior to the 3.1x scored by Shrek the Third over its opening weekend. Second of all, in the grand scheme of animated films, it is still the fourth-biggest opening weekend for a cartoon, behind only Shrek 3 ($121 million), Shrek 2 ($108 million), and The Simpsons ($74 million). Also, for what it's worth, it's the fifth-biggest opening weekend for a 'fourth chapter' in box office history, behind Harry Potter and the Goblet of Fire ($102 million), Indiana Jones and the Kingdom of the Crystal Skull ($101 million), X-Men Origins: Wolverine ($85 million), and Fast and Furious ($71 million). Of course, if you glance at the numbers posted by the previous two Shrek sequels, you start to see the reason for concern. Come what may, anytime a sequel opens with $50 million less than the prior installment, that's generally a bad thing. Shrek Forever After just made less on its opening weekend than Shrek 2 made on its second weekend ($72.1 million).