You say SLUMP, I say 'smaller movies with legs'. Why the first months of 2011 were good for box office, good for studios, and good for moviegoers.

If Fast Five and/or Thor fail to open to $50 million or more, then I'll start to worry. If Pirates of the Caribbean: On Stranger Tides doesn't open anywhere near $100 million and doesn't clear $250 million, I'll start to be concerned. If Harry Potter and the Deathly Hollows part II grosses under $260 million, I'll maybe start panicking. But until any of those things occur, let's stop whining about the week-to-week comparisons at the box office. We're not in a 'slump'. Yes, weekend-to-weekend figures have been consistently down behind last year's respective weekends for much of 2011. But when you look at the numbers on a movie-by-movie basis, you actually notice something wonderful. A flood of mid-budget, adult-skewed movies have opened at or above expectations, and many of them have had the kind of legs you just don't see anymore. That's the Hollywood we claim we want, so why are we complaining?

Weekend Box Office (03/20/11): Adult genre fare cannibalize each other as Limitless, Lincoln Lawyer and Paul all open 'okay'.

I often complain about the lack of big-studio adult genre pictures while pointing out that the few such entries generally do well due to the paucity of such things in the marketplace. Alas, this weekend was a comparative embarrassment of riches, with three genre pictures, all starring adults, two rated R, and none costing more than $40 million. Ironically, all three films did moderately well, but at least two of them would likely have done even better without direct demo competition. The number one film of the weekend was Limitless. The Bradley Cooper/Robert De Niro thriller grossed $19 million, and proving a major win for the struggling Relatively. This was a real test of Bradley Cooper's star power and he delivered. The film benefited from an easily-explained high-concept (a pill that makes you the smartest man on Earth). The film played 52% female and 60% over-25. Since the relatively-well reviewed picture cost just $27 million, this is an easy win for everyone involved.