At long last, Dreamworks Land! Dreamworks SKG plays the long game to chase Disney's cultural cachet.

"It's a giant advertisement for a movie studio."  That's the thought that crosses my mind whenever I find myself once again journeying to Disney Land with family in tow on another sunny Sunday morning.  My family and I have season passes and according to the Disney web site we've visited 33 times just in the last membership cycle.  Disneyland and Disney World are not only considered 'the Happiest Place on Earth' but also the defining ultimate destination for family recreation.  For those who don't live in places like California or Florida where Disney has one of their theme parks, a trip to Disney is often considered somewhat of a once-in-a-childhood event.  But at the end of the day, it is no different than any other large-scale amusement park one can find in countless places around the world.  They have neither the fastest roller coasters nor the bumpiest bumper cars.  In fact, the entire Disney corporation, all of its theme parks and merchandise and tie-ins are basically in service of advertising an entertainment company, a movie studio.  When you consider what the Disney name means for so many people, so many children and parents, how it operates as a kind of cultural legacy, that's an incredible achievement. And now, at long last, it looks like Dreamworks is getting into the game as well. I missed the the story back in July, about Dreamworks finally getting their act together regarding amusement parks.  The first one is apparently coming to New Jersey, with another in Shanghai and three more announced today for Russia.  This is a step that I've frankly wondered why they didn't do sooner.