Showing posts with label VOD. Show all posts
Showing posts with label VOD. Show all posts

Tuesday, December 4, 2012

2012 in film: Pre-Theatrical VOD goes mainstream...

This will be the first in a series of essays detailing 'the year in film', spotlighting certain trends (mostly positive, I'm taking a break from complaining for a bit) of the nearly finished year.  Obviously I can't amass a best-of list until I see a few more alleged gems, mainly Les Miserables and Django Unchained, but I can start a retrospective of the movie year that was 2012.   

Normally when a film opens with $3,181 on three screens it's considered a pretty big flop.  Yet this past weekend saw the theatrical release of the surprisingly very good Universal Soldier: Day of Reckoning, which marked the proverbial end of a seemingly successful run on pre-theatrical video on demand.  I say 'seemingly' because studios aren't yet releasing the proverbial grosses of films on this format, even ones that debut on VOD prior to theatrical release (Bachelorette made news as the top iTunes download on its opening week, but we have yet to know how much money that is).  It's release followed on the heels of Barry Levinson's The Bay, which is quite frankly the scariest American horror film I have seen since Frank Darabont's The Mist.  It opened in theaters and VOD on the same day and earned a whopping $30,000 during a two-week theatrical run.  Following the somewhat surprising VOD performance of Margin Call, which debuted day-and-date in theaters and VOD and rang up decent numbers on both formats (the $3.5 million picture earned $16 million worldwide in theaters), 2012 has seen an explosion of pre-theatrical and/or day-and-date theatrical/VOD content like never before. The sheer amount of content, relatively high-quality content, available on VOD amounts to a second film release schedule.


Wednesday, November 7, 2012

Review: Amber Alert (2012) should be forced to register...

Amber Alert
2012
80 minutes
rated R

by Scott Mendelson

It is popular to bag on the 'found footage genre' as a whole while ignoring that it's not really a genre.  For better or worse, 2012 is the year that found footage truly became a tool that could be used to tell a wealth of stories in a different fashion.  Found footage, by which the story is told from the point of view of someone videotaping 'as it happens' events, is neither good nor bad.  It is a filmmaking choice that can be applied for good (Chronicle) or evil (The Devil Inside).  But one thing a found footage film must do above all else is present the idea of seeing something interesting.  The low-tech intimacy of video footage filmed as if it were a home movie presents a certain authenticity, as anyone who jumped at the fleeting glimpse of an alien figure stalking a random kid's birthday party in Signs can tell you.  But you have to be in a position to actually deliver on something worth seeing.


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