Weekend Box Office (12/11/11) New Year's Eve and The Sitter open weak while Tinker Tailor Soldier Spy and Young Adult open huge in limited release.

In what one might call 'the calm before the storm', two middling wide releases debuted to relatively middling numbers.  Next week sees a flurry of major wide releases over the last two weeks of the year, so this frame was a bit of a breather.  The top film was New Year's Eve, which debuted with $13.8 million.  That's one of the weakest #1 debuts of the year, and about $1 million less than Valentine's Day grossed on its first day back in February 2010.  That film scored the record for a romantic comedy debut with $56 million over Fri-Sun.  Of course, that film had romantic comedy heavyweights like Julia Roberts, Anne Hathaway, Queen Latifah, and Jennifer Garner.  This film had a slightly lower-wattage cast, with only Katherine Heigl and Zac Efron qualifying as box office draws.  The newbies this time around (Michelle Pfeiffer, Robert De Niro, Hillary Swank, Jon Bon Jovi, Halle Berry, Lea Michele, etc) are names, but not actual 'bring them to the theater' movie stars.

Cheap but funny: Ben Churchill mashes up No Strings Attached, Friends With Benefits into a single trailer.

This may be cheap (I'm sure you can do this with any number of movies that happen to have a similar premise), but the result is a genuine hoot.  No Strings Attached was relatively okay, a C+ picture that merits a DVD rental and at least tried to have something worthwhile on its mind.  Here's hoping the seemingly bawdier Friends With Benefits at least reaches those heights.  The latter comes out July 22nd.

Scott Mendelson

Weekend Box Office (01/23/11): Natalie Portman, Ashton Kutcher top chart with No Strings Attached, Way Back and Company Men under-perform.

As the lone new wide-release of the weekend, the Ivan Reitman romantic-comedy, No Strings Attached, debuted with $20.3 million. The $25 million picture was a solid win for both Natalie Portman and Ashton Kutcher. Portman probably deserves credit, as this was the first mainstream project to capitalize on her Black Swan press, as well as her new unfortunate role as a tabloid darling (re: surprise engagement + pregnancy = no escape). But the $20 million opening falls right in Ashton Kutcher’s median average when dealing with commercial fare such as this (What Happens in Vegas, Guess Who, etc). Out of fifteen wide-release openers, seven of them opened between $17 and $23 million. Killers, with $15 million, was just as much an anomaly on his box office filmography as Valentine’s Day (where, ensemble cast aside, he and Jennifer Garner were the leads) opening with $56 million. Journalists may unfairly tag him as a flop machine, and audiences may say they hate him, but as he’s not making a $70 million spy comedy, Kutcher is a reliable draw for reasonably-budgeted pictures such as this one

Friday Box Office (01-22-11): No Strings Attached opens with $7.3 million, but Nikki Finke falsely calls Ashton Kutcher a flop-machine anyway.

"...any movie starring Ashton Kutcher is probably a bomb..." - Nikki Finke discussing Paramount's unwillingness to personally send her a press briefing on No Strings Attached

An absolute falsehood. She bases her assertion on a single film, Killers, which opened with $15 million and grossed $93 million worldwide (which would have been fine had the film not cost $70 million). Valentine's Day (an ensemble film where he had the lead role) opened to $56 million just last year. What Happened In Vegas opened to $20 million and ended up with $219 million worldwide (his biggest grosser ever) just under three years ago. Sure, he occasionally out-and-out whiffs (A Thing Like Love, My Boss's Daughter), but Kutcher is a relatively consistent opener.