Weekend Box Office (02/17/13): Die Hard 5 tops, Save Haven opens well, Beautiful Creatures tanks.

Thanks to an unexpectedly strong second-weekend showing of Identity Thief, there's going to be a lot of wrangling about rank this weekend.  But as you know, I don't care about rank, so let's just get into the numbers.  The biggest opener of the weekend was the stunningly terrible A Good Day To Die Hard, which earned an estimated $25 million for the Fri-Sun weekend, $31 million over the four-day Presidents' Day holiday, and a projected $38 million since opening on Thursday the 14th.  This was the first Die Hard film to open outside of summer, and it's arguable that Fox knew full-well that it had a turkey on its hands.  There were no press screenings until the last minute and Fox didn't even bother to attach a teaser to The Wolverine to prints this weekend, which seemed like a no-brainer save for the danger of being associated with a stunningly bad film.  Nonetheless, the brand is still somewhat strong, although it's obviously waning. Not even playing the inflation game compared to the first three installments which came out in 1988, 1990, and 1995, the fifth Die Hard earned just $3 million more in five days then the fourth picture, Live Free or Die Hard earned over its Fri-Sun weekend back in June 2007.