Weekend Box Office: Rise of the Guardians stumbles as most everything else (Life of Pi, Red Dawn, etc.) flies.

As I wrote yesterday, this weekend was a perfect example of the issue with reporting cumulative box office as if it means anything.  Yes it was the biggest Thanksgiving weekend on record ($295 million total over the five days), but such a thing tends to happen when you have three strong holdovers and three relatively strong new releases in one frame.  As always, it's the movies.  More importantly, total weekend box office success is only important if your film is among the ones doing well.  

Dreamworks' Rise of the Guardians basically flopped.  There's really no nice way to say it.  In five days, the $145 million animated film earned $32.6 million while earning just $24 million over Fri-Sun.  As I mentioned yesterday, this is the lowest opening weekend, by a very large margin, for Dreamworks Animation since Flushed Away back in Fall 2006 ($18 million).  Even the film's five-day total ($32.6 million) puts it as the lowest comparative three-day opening weekend since 2006 and their 17th lowest total out of 25 films.  The reasoning for this actually pretty simple.  The film didn't look very visually appealing, the marketing didn't promise anything beyond a painfully generic story (both sadly true about the film itself), and the campaign was based upon the idea that having three holiday icons that everyone knew (Santa, Tooth Fairy, Easter Bunny) and two that were far less well-known in pop culture (Jack Frost and the Sand Man) engaging in a riff on the first X-Men picture was automatically appealing. It wasn't, and with Lincoln and Skyfall winning out as consensus choices for large families, and with Life of Pi  coming out far stronger than expected as a family film choice, plus the still-strong Wreck It Ralph ($149 million thus far, making a go at Tarzan's $171 million finish), Rise of the Guardians just couldn't muscle out of the pack.

Red Dawn, Rise of the Guardians or Life of Pi? John Gosling previews the Thanksgiving weekend's new releases.

Red Dawn is a remake of the controversial 1984 film of the same name, which was written and directed by John Millius. Made as the threat of nuclear war was prevalent, it saw Russia and its allies invading America, with the picture focusing on a small town and a group of high school kids turned resistance fighters. Apart from its notoriety in 1984, it also became the first picture to receive a PG-13 rating and was deemed the most violent film ever made by the Guinness Book of Records, with a total of 134 acts of violence committed in its run time. Thought to be unsettling (and all too possible) at the time, it has since become something of a cult classic. At the 2008 Cannes Film Festival, MGM announced plans to remake the movie and set stunt co-ordinator and second unit director Dan Bradley to helm. The idea was to shoot the film in 2009 with a view to release in November 2010. For the lead role of Jed Eckert, Bradley cast the relatively unknown (at that point) Chris Hemsworth, based on footage he had seen of his work in Cabin in the Woods (another MGM flick). Josh Peck, signed on to play Jed's brother Matt, and was joined by Josh Hutcherson, (who has since gone on to star in The Hunger Games) and Friday Night Lights alumni Adrianne Palicki. Kurt Russell was said to be up for playing the role of downed-pilot Lt. Col Tanner, but Jeffrey Dean Morgan would ultimately take on the job. The plot would follow that of the original quite closely, but substitute an invading Russian army for a Chinese one - something that  would become the cause of much criticism during the film's production. Shooting took place as planned in late 2009 and photos of Chinese propaganda posters from the set soon showed up online. Apart from the 'enemy' controversy, filming went smoothly and everything started to come together for the 2010 release date.