Showing posts with label Three Stooges. Show all posts
Showing posts with label Three Stooges. Show all posts

Sunday, April 15, 2012

Weekend Box Office (04/15/12): Hunger Games fends off Three Stooges, Cabin in the Woods, and Lockout.

In the third-to-last weekend before summer, The Hunger Games fended off a trio of "B-movies" to retain the top spot this weekend for the fourth time in a row.  But the ranking is arbitrary and the real news is (as always) the numbers themselves. There were three new wide releases this weekend and none of them were expected to set the box office on fire.  None of them did, although Fox had a surprisingly solid debut for the Farrelly Bros' The Three Stooges.  Despite painful trailers and an initial batch of lousy reviews, the film played well to family audiences and reviews seemed to improve as reluctant critics took in a matinee show and came out surprised.  The picture opened with $17 million, which is good for the third-biggest debut for the Farrelly Bros, behind the $22 million debut of Shallow Hal in 2001 and the $24 million debut of Me, Myself, and Irene in 2000.  Since Shallow Hal, the comedic directing duo have not had a film gross over $45 million in the US, so this spry opening should help them pass that particular benchmark even if it collapses next weekend.  Although it scored a rare 3x weekend multiplier, so it's not hard to imagine the film having token legs until summer arrives.   The film earned a B- from Cinemascore, with a 'C' from audiences over 25 but an 'A' from audiences under 18.  This $30 million production should be quite profitable especially when you factor in the seemingly invincible 20th Century Fox foreign marketing machine (this could easily be another Fox film that earns $60 million here but $120 million overseas).  While the Farrelly Bros have probably peaked critically and commercially, as long as they can bring in comedies at $30-40 million, they can probably do what they want for the rest of their careers.


LinkWithin

Related Posts with Thumbnails

Labels