Weekend Box Office (04/29/12): Think Like a Man tops again as four new releases perform relatively poorly. Oh, and The Avengers assemble overseas to the tune of $178 million.

In the weekend before the official start of the summer season, four new releases, all of which were relatively smaller fare, all debuted to numbers ranging from not awful to genuinely awful (or example 4,321 on why comparing total weekend box office is stupid).  The top film this weekend was once again Think Like A Man, which dropped a surprisingly decent 46%, earning another $18 million.  The ensemble romantic comedy has now earned $60 million, putting it on track to be among the domestic bigger grossers of the first 1/3 of 2012.  If we're specifically talking 'black-films', then the Tim Story picture is a few days from outgrossing every Tyler Perry movie save Madea Goes to Jail, which grossed $90 million three years ago (the second highest-grossing Perry film is the $63 million-grossing Madea's Family Reunion). With a smaller drop and a larger second weekend off a $8 million-smaller opening weekend, it may pass that mark all the way to $100 million if it can hold onto screens as summer begins.  It will soon surpass the $65 million gross of Barbershop 2, the $67 million gross of Waiting to Exhale, and the $75 million gross of Barbershop within the next full week.  It's also out-grosssed and/or will likely out-gross any number of higher-profile 'white' romantic comedies or dramas (the $81 million-grossing Dear John, the $84 million-grossing Stupid, Crazy Love, the $54 million-grossing New Year's Eve, etc).  Usually when a $12 million-budgeted film ends up flirting with $100 million, studios respond with sequels and/or star-vehicles for certain higher-profile cast-members.  We'll see if Hollywood again writes off this 'unconventional' smash hit as a 'fluke' or whether Kevin Hart, Gabrielle Union, and Meagan Good (among others) get any 'bumps' off this film's unquestionable success.

Weekend Box Office (04/22/12): Think Like a Man earns a whopping $33m, The Lucky One earns $22m, The Hunger Games stays strong and tops $350m.

It was an 'everybody wins' weekend at the box office as all three openers outperformed even the most optimistic expectations.  The number one film of the weekend was not The Hunger Games but rather Think Like A Man.  The all-star romantic comedy based off of Steve Harvey's best-selling relationship self-help book grossed a somewhat surprising $33 million on just over 2000 screens.  The Screen Gems film was notable in that the small studio made a real effort to market the African-American-centric rom-com both to black males and white audiences (Vulture has a detailed article about the marketing campaign).  Racial demographics aren't available yet, but the film played 63% female and 62% over 30.  For what it's worth, it earned an A from Cinemascore, including an A+ from audiences under 25. Even more impressive is that the film achieved a near-3x, including a token increase on Saturday (from $12 million to $13 million).  The film has a ton of 'would probably be a bigger star in a color-blind society' actors, including Gabrielle Union, Meagan Good, Michael Ealy, Steve Harvey, and Taraji P. Henson.  But the secret weapon may have been comedian Kevin Hart, who powered his stand-up concert film, Laugh At My Pain to $7 million last September despite playing on less than 300 screens.  Pay no attention to this large opening folks, nothing to see about an under-served audience demographic delivering near-blockbuster numbers on a $13 million budget.  Just move along and keep putting Anthony Mackie in fourth-billed supporting roles.