“It's over. The franchise is dead. The press killed it. Your magazine f------ killed it. New York Magazine. It's like all the critics got together and said, 'this franchise must die.' Because they all had the exact same review. It's like they didn't see the movie."That was Chris Noth discussing the apparent demise of the Sex and the City franchise in an interview with New York Magazine. If the franchise is truly finished, it is surely not the fault of magazines and critics. Not that critics are blameless, as they pounced on the film with a vicious campaign of vitriol that likely would have been tempered for a more male-driven franchise (how much worse could it have been than Iron Man 2?). It is also not the fault of the second film itself. Yes, it was allegedly terrible, and many fans were turned off just as much as the critics, but it still passed the primary test for a franchise picture: it made lots of money. If the series is no more, then it is purely the fault of Warner Bros. By that I mean, they have prematurely snuffed out a genuinely-profitable franchise.