Showing posts with label Ides of March. Show all posts
Showing posts with label Ides of March. Show all posts

Sunday, October 9, 2011

Weekend Box Office (10/09/11): Real Steel wins over the kids and wins the weekend with $27 million, while Ides of March does the 'Clooney average'.

There were two major releases this weekend, and both of them more-or-less did what was expected of them.  Disney/Dreamworks unleashed the robot-boxing/father-son drama Real Steel, which easily topped the weekend.  Of course, as always, ranking is irrelevant except for their use in second-week ads, so the real question is whether or not its $27.3 million debut is a good number.  First of all, the film scored a solid A from Cinemascore, with an A+ from audiences under 25 (which again, only means something if it opens well in the first place).  Second of all, the film indeed did play like a family film, with an $8.5 million Friday giving way to a solid 3.2x weekend multiplier (family films generally see a boost on Saturday as the kids flood the matinees). The weekend multiplier and audience polling could mean that the Hugh Jackman film will have decent legs as the family film of choice until Puss In Boots opens on October 28th (yes, by moving the film one week up, Dreamworks Animation/Paramount has potentially hurt Dreamworks/Disney).  As for whether or not the film is a hit at this point (check out the movie that it seems to oddly resemble HERE), that depends on who you ask about the film's budget.

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