Weekend Box Office part II: Stoker scores in limited while three wide newbies tank.

The best film of the weekend also had the best per-screen average of the weekend.  Fox Searchlight's Stoker earned $22,689 on each of its seven screens for a $158,000 opening weekend.  Now any number of films can open strong in limited only to tank as it goes wider, so now it's just a question of whether Fox Searchlight even bothers to expand it and how larger audiences react to what is clearly not a mainstream thriller. But for those in the mood for what it offers, it's delicious.  The other three newbies were, um, The Last Exorcism part II, 21 and Over, and Phantoms.  Let's make this quick.  The Last Exorcism part II was a case of CBS Films picking up a franchise that Lionsgate smartly knew was a one-and-done affair.  The original, which opened to $20 million in late 2010, was actually quite good, arguably among the best found footage horror films of the modern era.  But it wasn't something that demanded a sequel and its $8 million opening weekend should be a giant warning sign to the financial backers of Insidious 2 and Sinister 2, although if both films can keep their budgets similar to the $1-3 million that their respective predecessors cost, then they'll be profitable regardless. Even this new one cost just $5 million, so it will still make money.

Weekend Box Office (02/24/13): Identity Thief tops Oscar weekend, Snitch and Dark Skies open "okay".

I can't confirm this offhand, but I'm pretty sure Snitch has the biggest opening weekend of all time for a film based on a Frontline documentary.  The 'mandatory minimum sentences are evil' action drama debuted with $13 million this weekend.  That's not a huge figure, but it's above the sub-$8 million debuts from Sylvester Stallone, Arnold Schwarzenegger, and Jason Statham in the last two months.  Lionsgate/Summit procured the film for just $5 million, so this is a solid win all-around.  The picture played 77% 18-49 and 53% male, earning a B from Cinemascore.  The solid 3.17x weekend multiplier, especially considering the predicted Oscar drop today, means that the film may have legs and an outside shot at $45 million.  It's not a massive success, and it means that Dwayne Johnson needs a viable franchise to be 'box office', but for a film with nothing but The Rock to sell, this isn't a bad debut at all (it's higher than the $8 million debut for 2010's Faster, for example).  Johnson still has G.I. Joe: Retaliation next month and the sure to be *huge* Fast & Furious 6 on tap for May, so this almost qualifies as his "one for me" art film.  It's a good movie that I hope finds an audience and it's clearly a better choice for action junkies than A Good Day to Die Hard.

Weekend Box Office (02/17/13): Die Hard 5 tops, Save Haven opens well, Beautiful Creatures tanks.

Thanks to an unexpectedly strong second-weekend showing of Identity Thief, there's going to be a lot of wrangling about rank this weekend.  But as you know, I don't care about rank, so let's just get into the numbers.  The biggest opener of the weekend was the stunningly terrible A Good Day To Die Hard, which earned an estimated $25 million for the Fri-Sun weekend, $31 million over the four-day Presidents' Day holiday, and a projected $38 million since opening on Thursday the 14th.  This was the first Die Hard film to open outside of summer, and it's arguable that Fox knew full-well that it had a turkey on its hands.  There were no press screenings until the last minute and Fox didn't even bother to attach a teaser to The Wolverine to prints this weekend, which seemed like a no-brainer save for the danger of being associated with a stunningly bad film.  Nonetheless, the brand is still somewhat strong, although it's obviously waning. Not even playing the inflation game compared to the first three installments which came out in 1988, 1990, and 1995, the fifth Die Hard earned just $3 million more in five days then the fourth picture, Live Free or Die Hard earned over its Fri-Sun weekend back in June 2007.

Are we laughing *with* Melissa McCarthy or *at* her?

Rex Reed lit a fire under the blogsphere last week when his negative review of Melissa McCarthy's Identity Thief referred to Ms. McCarthy as "cacophonous, tractor-sized" as well as a "female hippo". On one hand, at this point in time, getting pissed at something Rex Reed said is a lot like being outraged that Anne Coulter said something racist or that Armond White panned Toy Story 3 by comparing it unfavorably to Transformers 2. It's just what they do, and being outraged over it just gives them the attention they crave and thrive on. He also made a statement at the end of the review which stated that Ms. McCarthy is "a gimmick comedian who has devoted her short career to being obese and obnoxious". That statement gave me pause, because quite frankly, there may be some kernel of truth to it. Okay, Gilmore Girls fans like myself know that McCarthy has been in the industry for around fifteen years, so "short" is inaccurate right there.  And calling a woman a hippo makes you an asshole and possibly a misogynist.   But the rest of it, the seemingly insulting part about the root of her stardom... he may be indirectly correct.

Weekend Box Office (02-10-13): Identity Thief cements Melissa McCarthy's stardom while Side Effects clarifies Channing Tatum's box office drawing power.

Melissa McCarthy is officially a comedy mega-star.  There can be little dispute of that after this weekend.  Identity Thief topped the box office this weekend with an astonishing $36.5 million and I'm at a loss to think of any reasons it would do so well aside from Ms. McCarthy.  Jason Bateman is a terrific actor and a fine foil, but he's box office poison as a lead (The Switch opened with $8.4 million, Extract opened to $4.3 million, and The Change-Up debuted with $13 million).  The film's simple and self-explanatory title, along with the clever expository tagline ("She's having the time of his life.") surely helped, as did the lack of any big comedies in the current marketplace.  Parental Guidance and This Is Forty are both doing stealthy strong business, with $74 million and $67 million thus far respectively, but this is the first big star comic vehicle in awhile and it delivered in spades.

This was McCarthy's first big test of her alleged stardom.  Identity Thief was completely sold on McCarthy's new-found stardom.  The core imagery was basically her face on the poster, slipping a Slurpee next to a befuddled Jason Bateman. This is a much larger debut than Bridesmaids, the film which catapulted her to fame and proverbial glory back in May, 2011.  This is among the ten-best R-rated comedy debuts ever and the fifth-best for a non-sequel.  Heck, it opened bigger than the PG-13 Couples Retreat, which had a proverbial whos-who of comedy players (Vince Vaughn, Jason Bateman, Jon Favreau, Malin Akerman, Kristin Davis, and Kristen Bell) and managed a $34 million debut back in October 2009. Fox has to be thrilled at the moment, knowing that they have a plausible gold-mine in the Melissa McCarthy/Sandra Bullock action-comedy The Heat waiting in the wings for June of this summer.