Showing posts with label Date Night. Show all posts
Showing posts with label Date Night. Show all posts

Sunday, May 23, 2010

Shrek: The Final Chapter opens with $71 million, while MacGruber crawls to $4.1 million. Weekend box office review (05/23/10).

By any normal standards, a movie opening with $70.8 million in three days would be a pretty big success. So, before we get into what this means for the Shrek franchise, let's talk that number in cold detail for a minute. First of all, it gives the fourth Shrek picture a pretty solid 3.4x weekend multiplier, which was superior to the 3.1x scored by Shrek the Third over its opening weekend. Second of all, in the grand scheme of animated films, it is still the fourth-biggest opening weekend for a cartoon, behind only Shrek 3 ($121 million), Shrek 2 ($108 million), and The Simpsons ($74 million). Also, for what it's worth, it's the fifth-biggest opening weekend for a 'fourth chapter' in box office history, behind Harry Potter and the Goblet of Fire ($102 million), Indiana Jones and the Kingdom of the Crystal Skull ($101 million), X-Men Origins: Wolverine ($85 million), and Fast and Furious ($71 million). Of course, if you glance at the numbers posted by the previous two Shrek sequels, you start to see the reason for concern. Come what may, anytime a sequel opens with $50 million less than the prior installment, that's generally a bad thing. Shrek Forever After just made less on its opening weekend than Shrek 2 made on its second weekend ($72.1 million).

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