You say SLUMP, I say 'smaller movies with legs'. Why the first months of 2011 were good for box office, good for studios, and good for moviegoers.

If Fast Five and/or Thor fail to open to $50 million or more, then I'll start to worry. If Pirates of the Caribbean: On Stranger Tides doesn't open anywhere near $100 million and doesn't clear $250 million, I'll start to be concerned. If Harry Potter and the Deathly Hollows part II grosses under $260 million, I'll maybe start panicking. But until any of those things occur, let's stop whining about the week-to-week comparisons at the box office. We're not in a 'slump'. Yes, weekend-to-weekend figures have been consistently down behind last year's respective weekends for much of 2011. But when you look at the numbers on a movie-by-movie basis, you actually notice something wonderful. A flood of mid-budget, adult-skewed movies have opened at or above expectations, and many of them have had the kind of legs you just don't see anymore. That's the Hollywood we claim we want, so why are we complaining?

Weekend Box Office (04/10/11): Hop stays on top, four new releases cannibalize each other, Insidious pulls stunning hold.

For the second weekend in a row, Universal's Hop was the number one film of the weekend. The Easter Bunny animated epic dropped 42% in its second weekend, grossing $21.6 million. That's a bit heavy for an animated film, but the lack of school for many kids has meant decent midweek showings, draining the 'must see on the weekend' factor. Regardless, the $63 million-budgeted film has already grossed $68 million in the first ten days. If it can fend off Rio next weekend (which is basically being sold by Fox as 'Angry Birds: the Movie'), it positions itself for a strong fourth weekend, which is of course Easter itself. Frankly, it will be fun to watch, as agnostic, atheist, and/or not-Christian families will likely check out Hop over that holiday weekend, while the more overtly Christian families will theoretically opt for Tyler Perry's Madea's Big Happy Family. This is another big win for Illumination and a solid hit for Universal. $100 million seems guaranteed and beyond that is mainly a matter of demo competition (a bunch of kid-friendly films over the next month) and whether it can keep screens as summer starts. As for those who read last week's roundup, I did see the film that Sunday, and it's relatively mediocre but utterly harmless. My three-year old enjoyed it, which counts for something, and it does make an effort to go in a different direction than many other talking-animal films (too bad it literally gives away the ending in the first scene of the film... WHY???).

Weekend Box Office (04/03/11): Hop on top with $37m, Source Code opens to $14m, Insidious open to $13m, Sucker Punch crashes (-68%) in weekend two.

As expected, Universal scored another solid animated win for the weekend, as Hop opened with $37.5 million. This is a solid win for the occasionally beleaguered Universal, as the live-action/animation Easter comedy cost just $63 million. The film came from Illumination, the same company that gave Universal Despicable Me last summer, and the marketing department made sure everybody knew it. The sell was all about the concept, as Universal didn't even bother hyping the celebrity voices (Russell Brand, Hugh Laurie, etc), instead selling the various cuddly characters (the Easter bunny himself, the Pink Berets, evil chickens, etc). No one in their right mind was expecting an Ice Age 2 ($67 million) or Despicable Me ($56 million) level opening, but the moderately-low budget animated film delivered right in its comfort zone.