Oz: The Great and Powerful gets an FX-packed Super Bowl tease.

I'm still not uber-impressed, but I imagine I'll like the marketing more where James Franco talks less.  It's no secret that the current season is absolutely starved for kids-faire.  My daughter literally asked me today when there would be more kids movies for her to see. Whether or not I end up dragging her to this (my wife wants to see it too apparently), I imagine it will benefit mightily from the lack of such family-friendly fare in the first two months of the year, akin to The Lorax opening to $70 million last year for the same reason.  Come what may, it reminded me that I probably ought to show her the original Wizard of Oz, as I imagine she'd enjoy that one. It's also a fine education in the whole 'color vs. black-and-white' issue since she didn't end up seeing Frankenweenie.  This certainly looks visually impressive, with a sparse and less cluttered look compared to Burton's Alice In Wonderland.  The laughing at the end pretty much rules out Michelle Williams as the 'wicked witch', so now it's just a question of whether or not Rachel Weisz (who the laughing voice sounds most like) is the real villain or merely the red herring to hide Mila Kunis's true villainy.  Anyway, this is probably the last major tease we'll see until release, give or take the usual clips released online.

Scott Mendelson        

The Lone Ranger gets a 90-second Super Bowl tease.

I'm not sure 'good enough' is quite what Disney wants to hear in regards to their very pricey summer tentpole, but that pretty much sums it up.  This Gore Verbinski film looks like solid fun, with a nice blend of humor and myth-making.  It's a bit odd to hear what I presumed is the villain (Tom Wilkinson) telling the 'comforting' story of the Lone Ranger, but I can't fault an ad for my own confusion.  The action looks grand and seems to have quite a bit of personality, and I'm partial to an action film that feels like a genuine 'jumping and swinging' adventure.  Will this set the world on fire?  I have no idea, but Disney can always just demand a Pirates of the Caribbean 5 at a reduced rate if this flops.  For those who like the western, this seems like the real deal, a genuine bit of western action-adventure on a modern tentpole scale.  And yes, on that note, it looks a lot better than Wild Wild West.

Scott Mendelson   

Star Trek Into Darkness gets a Super Bowl tease and (more intriguingly) a two-day early IMAX release.

Okay, so having Kirk ask who Benedict Cumberbatch is and having the villain merely answer "I'm better... at everything" is just being obnoxious, although I appreciate the subtle dig at those dying for confirmation about who he's playing in this sequel.  The rest of the tease is pretty much standard 'dark sequel' boilerplate, and I can't wait for someone to eventually cut together a super-cut of scary villain interrogation scenes with Joker, Loki, Silva, and whoever the hell Cumberbatch is playing, in turn followed by a supercut of their magnificent and meticulously planned escapes  ("He's been planning this for years!"  "He planned to get caught!" "He wanted to hit us where it hurts!").  What's interesting is the news that the film will debut on IMAX 3D two days ahead of its planned May 17th national release.  I wrote way back when that the successful five-day sneak release of Mission: Impossible: Ghost Protocol would start this kind of thing, and it appears that I was right.  Tom Cruise's Oblivion is getting a full week of exclusive IMAX play and Skyfall of course opened a day early in IMAX.  Now Skyfall made a whole $2.5 million on that Thursday, so we're talking more about word of mouth than actually amassing major IMAX bucks.  Still, the early sneak release means that Paramount is playing long ball, arguably sacrificing a shot at the Fri-Sun record books (however unlikely) for a chance to get the word out before the weekend even begins.  It's a promising strategy and one that also implies that Paramount has confidence in the product and/or will be having long-lead press screenings for critics more important than myself.  I'll still get the All-Media at worst, but I sincerely hope that Paramount actually screens this for press *in* IMAX, unlike nearly every major theatrical release from 2012 save The Amazing Spider-Man and The Dark Knight Rises.

Scott Mendelson

Fast & Furious 6 teaser wins the Super Bowl. I dare Universal to not cut any more marketing materials until after it opens.

Well, that was worth the wait, but then Universal, like Paramount's Transformers series, has always done well by way of Super Bowl teasers with this long-running franchise.  A few notes.  A) Are the random shots of scantily-clad gyrating women really necessary?  B) I still think Universal is nuts not to open this one in April where it will absolutely dominate the pre-summer season.  Oh sure, it may well win the Memorial Day weekend race, but everybody loses a little by the demo head-to-head match ups.  The Hangover III and Fast & Furious 6 are literally targeting the same demographic and both films will open a bit less than they otherwise would have without direct competition.  Coming off the obscenely good and quite popular Fast Five, an unopposed Fast & Furious 6 would be looking at a $100 million+ Fri-Sun debut.  Heck, The Hangover part III may well have a shot at that too under different circumstances, even if the second film wasn't quite as beloved as the first one.  But going head-to-head?  Now both will be lucky to get past $75 million apiece.  For what?  A dick-measuring contest?  Anyway, last point, this is such a grand and effective teaser that I challenge Universal to stop.

The Lone Ranger gets a new poster...

No, I'm not posting a 21-second preview of a 90-second Super Bowl trailer.  But I will post this rather nice new poster, which seems to the be the official theatrical one-sheet.  So yeah, along with Iron Man 3 and Oz: The Great and Powerful, Disney seems to be going full-steam ahead with this Sunday's game.  I know G.I. Joe: Retribution has a preview debuting during the game as well, along with Oblivion, World War Z, and allegedly Star Trek Into Darkness.  But the big teaser debut will be for Universal's sixth Fast and the Furious film.  This clip will be notable both because it's the first footage anyone has seen of the film and because we might finally find out what the title of the fifth sequel is going to be.

Scott Mendelson