Showing posts with label X-Men Origins: Wolverine; Summer 2011. Show all posts
Showing posts with label X-Men Origins: Wolverine; Summer 2011. Show all posts

Friday, June 3, 2011

Box Office Midnight Math: X-Men: First Class grosses $3.4 million at 12:01am. It looks like a $62 million weekend.

Here we go again.  The first West-Coast shows have barely let out and we already have solid numbers from last night's midnight screenings.  For the record, 20th Century Fox's X-Men: First Class has pulled in $3.4 million in 12:01 showings.  As we all know if you've been reading over the last month or so, most big-studio pictures that play the midnight game can expect to gross between 4.5-6.5% of their weekend take in the midnight showings.  I only have midnight numbers for the last two entries in the series.  X-Men: The Last Stand opened with $5.9 million worth of midnight screenings, which kick-started a $102 million Fri-Sun Memorial day weekend and a $122 million holiday four-day stretch.  Using just the three-day numbers, X-Men: The Last Stand had a 5.7% midnight multiplier. X-Men Origins: Wolverine grossed $5 million worth of midnight tickets, which led to an $85 million opening weekend (a 5.8% midnight multiplier).


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