Catch 22: The ironic failure of Alex Cross.

As I wrote two summers ago, there was a great irony in the idea of Super 8 being sold as the great summer original in a sea of mediocre sequels and reboots.  The J.J. Abrams sci-fi drama sold itself as a diamond in the rough only to find itself facing off against one of the strongest mainstream summers in recent memory.  So it is the case with Lionsgate's seemingly failed Alex Cross.  I've long written about how the inexplicable death of the James Patterson film franchise signaled a sea change in Hollywood.  Despite earning $74 million in America on a mere $30 million budget, Along Came A Spider was the second and last of the Morgan Freeman-starring Alex Cross thrillers.  That Paramount, which once counted on pulpy, star-driven, adult-skewing (and often R-rated) thrillers as their bread-and-butter, would forsake what seemed to be a profit machine signaled that something was changing.  As I've written before, 2001 was a game-changer for mainstream Hollywood in a number of major ways.  One of the major wind changes we saw was the slow death of the adult-driven mid-budget genre film in favor of 'all tentpoles-all the time'.  As I discussed earlier this year, the last two years has seen a real resurgence in just the kind of film that Kiss the Girls represented.  Irony of ironies, when Alex Cross did return, the movie-going world didn't need him anymore.

Paranormal Activity 4 vs Alex Cross: John Gosling previews the week's new movies (10-19-12)

The Paranormal Activity franchise is a multi-million dollar global phenomenon and shows little sign of stopping. The origins of the series stretch back to 2007 when director Oren Peli gathered a group of unknown actors together and shot a very small scale scare flick utilizing the 'found footage' technique (to keep costs costs down he even converted his house into a shooting location and set just seven days aside for filming). The story followed a young couple who encounter strange goings-on in their house. Katie claims an evil presence has always been with her, while her partner Micah is skeptical Setting up a video camera in their bedroom, they soon discover unexplained events, which escalate in the space of a few days. Made for just $15K, Paranormal Activity began gaining strong word of mouth thanks to an impressive showing at the ScreamFest Horror festival. This screening ended up securing Peli an agent but attempts to get the film a distribution deal stumbled even after the director (and Miramax's Jason Blum) re-edited the feature for its Sundance debut. A number of DVDs were sent out to any potentially interested party and one managed to catch the attention of Dreamworks execs Stacey Snider and Adam Goodman, who brought the film to Steven Spielberg's notice. The studio quickly cut a deal with Peli, on the proviso that he re-shoot the picture with an increased budget and higher production values. He agreed, on the condition that he could screen his original version for an audience first. When people walked out not long into the screening, Goodman figured they'd backed a failure. However, when he realized that the people had left due to being frightened by what they'd seen, his opinion changed. The remake idea was scrapped and the studio quickly moved to purchase the domestic rights to distribute (via their deal with Paramount) and the international rights to any sequels. Peli then re-edited the film, and altered the ending from the one seen at Screamfest. But, due to ongoing talks between Paramount and Dreamworks regarding their partnership, all of the latter's productions were delayed for the foreseeable future. Only when Adam Goodman became head of Paramount in summer 2009 did Paranormal Activity gain a release date.

Yesterday's News Today: Idris Elba replaced as Alex Cross by Tyler Perry(!?)

See, this is another reason why it's so hard to write about real news. Even when something is absolutely confirmed as factual, it can still end up being wholly changed or retracted a few months later. I went into my whole spiel about the Alex Cross series back in August of 2010, so I'll try not to repeat myself. Short version: Idris Elba will make a great Alex Cross, and the James Patterson detective-superhero novels are the very kind of pulp fiction that should be made into a franchise. Oh, and the kind of star-driven mid-budget thrillers that the Morgan Freeman two-film franchise (Kiss the Girls and Along Came A Spider) represented the sort of adult-skewing genre picture that rarely gets made anymore now that so many studios are 'all tentpoles, all the time'. Well, the new story is that Rob Cohen (The Fast and the Furious, Dragonheart, XXX, etc) is directing, and Idris Elba has been replaced by none-other than Tyler Perry. Yes, THAT Tyler Perry.

It's about damn time: Alex Cross returns to the big screen as Idris Elba takes over from Morgan Freeman.

Whenever I blather on about the death of the mainstream, mid-budget, star-driven thriller, the prime example that comes to mind is the Alex Cross franchise. Paramount used to thrive on said pot-boilers, and two of the more successful entries were adaptations of two books in James Patterson's long-running Alex Cross series. I can't count the number of times my wife has casually asked me why Paramount didn't make more. Aside from whether or not star Morgan Freeman was interested, the best I could figure is that a regime change took hold at Paramount, and the new bosses wanted in on the mega-blockbuster game. After all, why spend $50 million and hope to gross $100 million worldwide, when you could spend $150 million, and hope to God that you made at least $300 million worldwide? Well, it appears that saner heads have prevailed, as psychologist/detective/federal agent/super hero Alex Cross is returning to the big screen. And taking over for Morgan Freeman is Idris Elba, a respected character actor from The Wire, The Office, and several film turns (Daddy's Little Girls, The Losers, 28 Weeks Later, etc) who is about to become a superstar.