Go big or go home. Why, in an era when mainstream films are stuck in limited release, the relative successes of The Debt and Our Idiot Brother matter.

Normally I would not spend a column championing a small $5 million comedy that is on track to gross over $30 million as anything other than a 'gee, I like when that happens'.  And while there are many reasons to praise the $14 million six-day opening of The Debt, the most surprising thing about it is that Focus Features debuted the film wide enough to achieve that kind of opening in the first place.  In a movie-going world where any number of seemingly mainstream pictures die in the art-house, peaking at 500 screens and unable to capitalize on mainstream buzz or word of mouth, kudos to the Weinstein Company and Focus Features for just opening these movies the old fashioned way.  They may have sensibilities that differ from the most popular versions of their respective genre.  Our Idiot Brother is (allegedly) a bit more painful and quirky than a Judd Apatow film, while The Debt is closer to John le Carré than Jason Bourne.  But they are both damn-well mainstream entertainments, and both films will be quite profitable because their respective studios treated them as such.  

Weekend Box Office (09/04/11): Adult films trash the cheap exploitation fare and dominate Labor Day weekend, as The Help and The Debt defeat Shark Night and Apollo 18.

Summer must be over, as grownups as seemingly returning to the marketplace.  In what was always going to be a light moviegoing holiday weekend, the low-key adult thriller (on 1,826 screens) defeated the more heavily advertised and wider-playing genre entries.  First of all, The Help once again topped the box office for the third weekend in a row ($19 million for its four-day holiday weekend, with a $14.6 million Fri-Sun total, actually rising 0.5% from last weekend).  I'm not sure what the record is for the most consecutive weekends at number one for a movie that did not debut in first place, but the crowd-pleasing period drama has to be high on the would-be list.  With $123 million in a month, the film now sits as the eighth-highest grossing drama of all-time released in the summer, a list that becomes even shorter when you discount war-themed action pictures (Saving Private Ryan, Pearl Harbor, Gladiator).  It is still outpacing Bridesmaids by a significant margin ($106 million after four weekends) and could very well flirt with $180 million if it can hold onto screens and fend off adult-skewing pictures (Warrior, Contagion, Moneyball) in the next month.