Guest Essay: Merrill Barr explains why Comic-Con is a better marketing tool for television than it is for movies.

From time to time, Mendelson's Memos is able to present reviews and/or essays from guest writers, as is the case this afternoon. Merrill Barr is a frequent analyzer and reviewer of television for both blogs and podcasts. A former contributor to FilmSchoolRejects.com, he currently runs the television podcasts The Idiot Boxers and Operation: Nikita for FatGuysAtTheMovies.com and occasionally provides written reviews for DarkMediaOnline.com. He can be found on twitter (@sonic43), Facebook (facebook.com/merrilljbarr) and Tumblr (TheIdiotsBox.com). He can also be contacted via email at TheIdiotBoxers@gmail.com. Please enjoy, share, and comment.

Four years ago, when it came to movie hype, there was no greater combination of studio marketing and rabid fandom than Comic-Con. Iron Man, The Dark Knight, Green Lantern, Twilight, Captain America, Piranha 3D, Avatar, Scott Pilgrim, Cowboys & Aliens, The Avengers, if your movie had even a sliver of nerdy potential (and sometimes not at all [Salt]) you went to the annual San Diego Comic Book Convention, better known as just 'Comic-Con'.  But that mentality is shifting in movie land.  The downside to a massive marketing push like Comic-Con is – and let’s not beat around the bush, that it is all marketing. Really cool, sometimes clever and intelligent marketing, but marketing none the less – is that there needs to be results. The problem is that it’s hard to differentiate the impact of Comic-Con vs. every other piece of marketing inside the box office because of one thing… Time.  

When death is expected, life is the best plot twist. Why I hope Bruce Wayne survives The Dark Knight Rises.

With two months to go before Chris Nolan's The Dark Knight Rises, much of the summer will focus on rampant speculation.  This speculation will mostly focus on two would-be plot turns.  A) Is Miranda Tate (Marion Cottilard) Talia Al Ghul in disguise? and B) Does Bruce Wayne die at the end of the picture?  I don't pretend to know the answer to either of these questions, although Cottilard recently gave an interview swearing that her character was not Ra's Al Ghul's daughter in disguise.  Personally, I hope neither of those things are true.  First of all, there has been so much assured presumption among fans and pundits over the last two years concerning these matters that it would be lovely for all of the guessers to be wrong.  At this point, it is almost taken for granted that Bruce Wayne (Christian Bale) will perish by the end credits.  Thus at this point, it would actually be more daring, 'ballsier' if you will, for Nolan to leave Bruce Wayne alive at the end of his three-part Batman saga.  Second of all, the 'shocking death' has slowly morphed over the decade from an unlikely plot twist into a writer's crutch.  Does anyone here remember the last time they were truly surprised by a last-minute fatality on their favorite television show or a major new movie?  What was once rare became occasional in the era of The X-Files, inevitable in the era of The Sopranos, and absolutely expected as the likes of Lost and 24 wrapped up their series runs.  What was shocking is now painfully predictable.  And the 'shocking fatality' is now seemingly the primary mode of surprise and plot-twisting in contemporary pop entertainment.