When the title of your superhero sequel is a giant spoiler...

There is a reason why Chris Nolan didn't call his last Batman film The Dark Knight Returns in No Man's Land During Knightfall.  The Dark Knight Rises may have felt like a painfully generic title thought up during a 7am brainstorming session, but it kept a certain amount of mystery alive in regards to what the movie was about.  With the next wave of Marvel comic book sequels, we're also seeing something new and arguably interesting.  Instead of numerically-titled sequels (Spider-Man 2) or even somewhat generic subtitles (X-Men: The Last Stand), we're seeing sequels that are explicitly telling you what they are going to be about by virtue of their title.  By which I mean they are being named after specific comic book story arcs.  Now fans may be thrilled about seeing their favorite arcs adapted to the silver screen, but the very title is a giant spoiler.  If you've read the arc in question, you pretty much know exactly what's the movie is going to be about.

Less is more. Why Marvel's decision to increase Iron Man 3's budget by $60 million may not be a net-positive.

This is old news, but it broke while I was busy and I suppose the release of the first official still is as good a time to discuss this as any.  Despite commentary running up to the release of The Avengers swearing that Shane Black's Iron Man 3 would be a scaled-back and character-centric affair, it now appears that the eye-popping success of The Avengers has changed the template over at Marvel.  The film's budget of $140 million has now been raised by a whopping $60 million, so that it will now cost $200 million assuming everything gets done on time and on schedule.  Instead of promising a low-key character drama loosely based on "Extremis", Iron Man 3 is now intended to be the biggest Marvel movie yet!  Iron Man 2 cost $200 million and still felt incredibly small-scale and the $140 million Captain America was the only pre-Avengers film that actually felt 'big'.  It's not that money can't buy quality or anything obvious like that, it's the idea that money wrongly applied and/or given to a film purely because it can be sometimes does more harm than good.