Showing posts with label Disney Channel. Show all posts
Showing posts with label Disney Channel. Show all posts

Tuesday, January 22, 2013

Burying the lead: Disney's cancellation of The Little Mermaid 3D leaves the Mouse House light on female-targeted movies.

From a business standpoint, one could argue the logic of Disney's surprise cancellation of the planned September reissue of The Little Mermaid.  The 3D reissues, which started with The Lion King back in September 2011 peaked to an absurd degree with that blockbuster rerelease ($94 million domestic alone).  The respective grosses for Beauty and the Beast ($47 million), Finding Nemo ($41 million), and finally Monsters Inc. ($31 million) trended ever downward to the point where the flop 3D reissue of Monsters Inc. probably didn't even break even when you account for prints and merchandising.  I would argue that Disney dropped the ball by moving the Monsters Inc. reissue from January (where we have absolutely nothing for kids to see during the first six weeks or so of the year) to the already brutally crowded Christmas season where it was crowded out by the holiday releases and the still strong Wreck It Ralph and Rise of the Guardians (which should be crossing $100 million domestic in the next couple days). I would also argue that The Little Mermaid, which has the same nostalgia factor as The Lion King and has not yet been released on Blu Ray while going for around $50 on Amazon for the 2006 DVD, is a likelier contender to get parents into the theater than Monsters Inc.  

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