See it early? See it at midnight? See it on DVD? On how we see movies and how those choices affect our critical analysis.

The word leaking out from last weekend's screening of next month's Evil Dead remake is generally positive, with tepid enthusiasm blending in with absolutely insane raves and foaming-at-the-mouth excitement.  Of course, there was equal amounts of chatter that the venue for this premiere, a packed crowd of demographically perfect horror junkies on opening night of the SXSW Film Festival, had something to do with the uber-positive reception. I can't imagine a more receptive audience than the one that saw the picture in Austin last weekend and I can't imagine the frenzied anticipation and the whole 'I saw it first!' mentality didn't affect the reception. I had a chance to see Oz: The Great and Powerful at the All Media screening on Monday night but passed because I knew my kid might want to see it and I didn't want to keep her up until 10:30pm on a school night. So I waited until Friday. I bought two tickets to a 2D 7:15pm showing and picked up my kid from school acccordingly.  She liked the movie, and the packed audience went nuts for it too.  I'd be lying if the circumstances of said viewing didn't perhaps allow me to paper over the film's very obvious storytelling issues. I got to see a big event movie on opening night with a packed audience with my excited daughter in tow, which for a film nerd like myself is the very definition of having your cake and eating it too.

"Your movie stinks, see ours instead!" Question of the day: Should movie marketing campaigns bait each other?

It was my first thought walking out of The Bourne Legacy last Monday.  "I bet Sony and MGM wishes they could somehow attach a Skyfall trailer to *the end* of every Bourne Legacy print, purely out of spite."  Obviously that really isn't possible in today's theatrical distribution model, but why wouldn't Sony do the next best thing?  Why wouldn't they cut a new Skyfall trailer explicitly commenting on how mediocre the latest entry in the would-be heir-to-Bond franchise is?  Cue: various underwhelming clips from The Bourne Legacy.  "Wow... that bloody sucked!  That Aaron Cross sure is a wanker!  Let a real professional show you how its done... (cue Bond theme and fade in accordingly)."  Or whatever, you get the idea.  For reasons that may involve actual regulations or may just be a kind of mutual gentlemen's agreement, rival film studios don't generally call each other out like that.  But maybe, just maybe they should.  It may not be polite, but it would make modern film marketing that much more fun.

Avengers box office: $18.9m on Monday, for a $226m four-day US total. Oh, and $700m worldwide thus far.

There is little doubt that The Avengers will join the $1 billion mark at the global box office, the only question being whether it will do so this weekend or next weekend.  With $700 million in the global can in 13 days, the film is the second-fastest grossing blockbuster of all-time so far (Harry Potter and the Deathly Hallows part II earned $700 million in ten days of global release and $800 million in 12 days).  It's way too soon to start tossing off comparisons invoking James Cameron, although I'd argue that a final global tally above Harry Potter and the Deathly Hallows part II ($1.3 billion) is a sure thing at this point.  So for the moment, let's concentrate on the domestic front.  After a stunning $207 million over its first three days, The Avengers grossed $18.9 million on Monday.  That brings the film to a four-day total of $226 million, which is not only the highest four-day tally of all-time but exceeds the record six-day $224 million gross of The Dark Knight four years ago.  The film has the eighth-biggest Monday gross of all-time (Harry Potter and the Deathly Hallows part II earned $18.1 million on its first Monday, natch).  The higher numbers were Spider-Man 2 ($27 million), Indiana Jones and the Kingdom of the Crystal Skull ($26 million), Pirates of the Caribbean: At World's End ($25 million), The Dark Knight ($24 million), Shrek 2 ($23 million), X-Men: The Last Stand ($20 million), and Avatar ($19 million). Most of the other films higher on the list had first or (in the case of Avatar and Shrek 2) second Mondays that were part of a holiday weekend, be it Memorial Day, Independence Day, or the Christmas/New Year portion where everyone is off of school.  Among Mondays where nobody gets off school or work, it *is* the biggest Monday gross of all-time. Among non-holiday Mondays, The Dark Knight had a better fourth day of $24 million, but that was in the middle of the summer.  But what this does mean is that The Avengers may have to settle for a $270-275 million full-week total (horrors, I know) as opposed to the pie-in-the-sky $300 million Friday-to-Thursday gross had it pulled in Dark Knight-level weekday grosses.  That's all for now.

Scott Mendelson    

Friday box office: The Avengers grosses $80 million on Friday. Why we may be looking at a $200 million opening weekend!

Ten years ago we had the first $100 million opening weekend.  Five years ago we had the first $150 million opening weekend.  This weekend, we may be looking at the first $200 million Fri-Sun opening weekend.  The Avengers followed up its $18.7 million midnight haul with a $80.5 million gross for its first full day.  That's the  second-biggest single day on record, behind the $92 million opening sprint for Harry Potter and the Deathly Hallows part II.  It's also by far the largest single-day gross not counting midnight screenings.  Even if you negate the midnight haul, The Avengers still grossed $61 million during 'regular business hours'.  For example, The Dark Knight earned $18.5 million at midnight and $67 million for its first full Friday, giving it a $49 million 'normal day' Friday figure.  Among the various single day champions in recent years: Harry Potter and the Deathly Hallows part II ($92m - $43m = $49 million), Spider-Man 3 ($59m - $10m = $48m), The Hunger Games ($67m - $19.75m = $48m), and The Twilight Saga: New Moon ($72m - $26m = $46m).  As you can see, The Avengers is so-far actually far less front-loaded than all of them, meaning it is playing less like a heavily-anticipated geek-centric smash and more like a general audiences mega-hit. Point being, the three-day opening weekend record ($169 million for Harry Potter and the Deathly Hallows part II) is still very much in jeopardy.

Audiences seeing film trailers in THEATERS first? Ye speak SORCERY! Lionsgate to debut Twilight Saga: Breaking Dawn part II trailer with The Hunger Games.

Yes, as expected by everyone and their cat, Lionsgate will indeed unleash the first trailer for The Twilight Saga: Breaking Dawn part II two weeks from tomorrow, attached exclusively to prints of The Hunger Games.  It's an obvious move, using one massively popular franchise to prop up a new franchise that shares at least some core demographics.  But what is most heartening about the move is that Lionsgate will in fact be keeping the trailer offline that entire opening weekend.  That's right, Twi-hards, there may be crummy YouTube bootlegs popping up online on Friday morning, but if you want to see a quality copy before Monday, March 26th (at 3:00am PST... really guys?), you actually have to buy a ticket to The Hunger Games over its opening weekend.  What a novel concept!    

The lesson for this year's Oscar nominations? Don't be an R-rated film!

For a list of the complete nominations, go HERE.  As always, click on the movies with links for the original theatrical review.  I write a lot about the inexplicable trend of how the various year-end awards groups only consider 'appropriate' movies to be considered awards-material.  There is and always has been a certain disdain for populist entertainment, a trend that's only gotten worse as the independent film movement exploded in the early 1990s and the year-end Oscar bait-calender got more jam-packed over the last five weeks of the year.  Harry Potter and the Deathly Hallows part II may have received almost unanimously rave reviews (96% positive on Rotten Tomatoes), but it doesn't count because it was a big-budget fantasy drama that is considered 'popular' entertainment.  Bridesmaids may have been one of the most successful R-rated comedies of recent years, a well-reviewed (90% on Rotten Tomatoes) comedy that may have been a game-changer in terms of how mass-market female-driven entertainments are viewed in terms of their commercial potential.  But no, it's not a character-driven dramedy that's one of the best films of the year, it's just that 'women shit in a sink' movie, so it's not worthy.  But a drama with Tom Hanks and Sandra Bullock that's gasp... about 9/11?!  That's EXACTLY the kind of film that is supposed to be among the year's best, right?  And so it is that Extremely Loud and Incredibly Close, a film with a 48% positive ranking on Rotten Tomatoes and a 46% score on Metacritic is now considering by the Academy to be one of the nine best films of the year.

Midnight Box Office (11/18/11): Twilight Saga: Breaking Dawn part I scores another $30 million at 12:01am. Opening weekend between $118 million and $163 million.

Yup, Team Bella/Edward/Jacob did it again, as the fourth Twilight picture scored another massive midnight gross, which should lead the way to another massive single-day and a massive and hilariously front-loaded opening weekend.  Breaking Dawn part I earned $30.25 million at midnight, putting it just above the $30 million earned at 12:01am by Twilight Saga: Eclipse and comfortably ahead of the $26 million earned by Twilight Saga: New Moon.  The second film's numbers are better comparison points, since the first sequel opened on the exact same weekend two years ago (and the third film opened on a Wednesday, which negates any reasonable comparison).  This is also the weekend where Harry Potter and the Deathly Hallows part I earned $24 million in 12:01am showings last year, which amounted to a $62 million opening day and a $125 million weekend.  The Harry Potter and Twilight films have both the biggest midnight grosses around and the most heavily-front-loaded opening weekends in the business.  As you no doubt recall, Harry Potter and the Deathly Hallows part II scored an eye-popping $43 million in midnight shows just four months ago, which led to a $92 million opening day and a $169 million opening weekend (records, all three).  Long story short, here's how Breaking Dawn part I will measure up if its opening weekend trajectory follows its most obvious comparisons...  Harry Potter and the Deathly Hallows part II (3.9x its midnight number) - $118 million, Harry Potter and the Deathly Hallows part I (5.2x  its midnight number) - $157 million, Twilight Saga: New Moon (5.4x  its midnight number) - $163 million.  So there you have it, the 3-day opening weekend record is not in any plausible danger, but The Dark Knight may find itself as merely the third-biggest debut by Sunday evening.  Most impressively, Breaking Dawn part I is achieving these massive grosses without any IMAX or 3D price-bump.  Let's split the difference between $119 million and $165 million and call a $140 million opening weekend for Twilight Saga: Breaking Dawn part I.  We'll know more when the Friday numbers roll in, although I will likely be otherwise occupied (family birthday party).

Scott Mendelson

Because popularity doesn't negate quality - Warner Bros goes the distance for Harry Potter and the Deathly Hallows part II Oscar love.

Warner Bros. is going full-force with their Oscar hopes for the final Harry Potter film, as evidenced by the above trailer, a 44-page booklet included with this week's Hollywood Reporter, and their official website, which features a list of 'for your consideration' categories and samples of Alexandre Desplat's moody score.  I'm actually torn on this one, as while I certainly believe that the series overall deserves some kind of Oscar acknowledgement for its accomplishments, the eighth film in the series is not anywhere near my favorite of the series.  Having said that, had the Academy kept the ten-nominee rule, the film would have been all-but guaranteed a Best Picture nomination.  And I'm convinced that the change to however its going to work this year was a specific change from elitist Academy members in order to prevent 'popular entertainments' such as this one, an overwhelming majority of positive reviews aside, from getting Oscar love.  So it does indeed look like we'll have another batch of Best Picture contenders that are merely 'appropriate' Oscar bait, regardless of how audiences and critics actually felt about them (The Reader and Revolutionary Road both have lower 'Tomato Meter' scores than Tower Heist and Snakes on a Plane).  If only for that absurd ideology ("Eeek!  People saw and liked it... it's not worthy!"), I kinda hope that Harry Potter and the Deathly Hallows part II sneaks into the final 5-10 anyway.

Scott Mendelson 

2011 Summer Movie Review part II: The summer of 3D proves, in America at least, 'It's the movie (stupid)'. Overseas is a more complicated situation...

This summer was supposed to be the first real test for the mainstream viability of the 3D format in cinema.  While the format had been a fringe indulgence for horror films and animated movies, it obviously became a full-on sensation following the release of Avatar in December, 2009.  2010 saw a handful of high-profile 3D conversions, as studios hastily converted some of their big-budget tentpoles (Clash of the Titans, The Last Airbender, Chronicles of Narnia: Voyage of the Dawn Treader) and/or low-budget cult pictures (Piranha 3D, My Soul to Take)  into the format under the delusion that Avatar made $2.7 billion worldwide only because it was in 3D.  But this was the supposed to be the sink-or-swim year for the 3D film.  Was it merely a passing fad, or was it here to stay?  The answer is, alas, more complicated.  First and foremost, as long as studios can spend $5-$10 million to convert a film to 3D and then charge an extra 33% or so per ticket, 3D isn't going away.  So while 3D was not the answer to studios' prayers domestically, it took the industry by storm in overseas markets, which mattered all the more this year, the first summer on record where domestic box office was all-but beside the point.  And of course, the embrace of 3D was always about more than just that $3-$5 up-charge.  It was about countering overseas piracy, and on that front, it was a HUGE success.  But when you look at the films that scored in 3D and the films that flopped in 3D, you notice something that should have been obvious.  The films that hit were always going to be big hits, while the 3D flops never stood a chance in any dimension.

2011 Summer Movie Review part I: The Moments That Mattered

We'll see if my schedule allows me to do a comprehensive 'end of summer' box office wrap-up, but since summer 2011 doesn't officially end until next weekend, I figure I've got time. For now, here is my annual rundown of the various scenes, performances, moments, and miscues that defined the summer just past. Because sometimes, discussing the 'parts' is more fun than discussing the 'whole'. I'll try to avoid divulging plot twists and the like, but consider this a SPOILER WARNING.

Best Fake-Out: Vin Deisel sacrifices himself for the team at the finale of Fast Five.
Even if you feel silly admitting that you cared about the characters in this fifth and inexplicably terrific entry in the eleven-year long racing action franchise, you cannot deny that the characters cared about each other.  What made the movie pop was the genuine sense of camaraderie and bonding that existed between our main characters, which is one of the benefits of being the fifth film in a long running franchise.  So when Deisel's Dominic Toretto separates himself from the pack during the final chase scene, apparently intent on sacrificing himself to give the rest of his friends (including his pregnant sister Mia and her boyfriend Brian) a chance at freedom and riches, I bought it.  The film had built up a genuine 'series finale' vibe, and it seemed completely appropriate that the franchise would end with Dom, the series's most prominent character, giving his life so that his sister's unborn child wouldn't have to grow up without a father.  When Toretto miraculously survived his one-man cannon-ball run, I rolled my eyes a bit.  It wasn't until a week later that I remembered that this fifth film actually took place BEFORE the third film in the series (Tokyo Drift), at the end of which Vin Deisel made a cameo appearance.  Point being, Dominic Toretto was never in danger.  But the film was so unexpectedly compelling and exciting that I completely forgot what I already knew going in.

Weekend Box Office (07/31/11) part II: Attack the Block scores in limited release, Captain America tumbles, Harry Potter 7.2 crosses $1 billion worldwide.

Meanwhile, a little farther down the chart, the much-anticipated and raved-about by geek critics Attack the Block was released on just eight screens by Screen Gems, with respectable results.  The film earned $130,000 for a solid $16,307 per-screen average.  Of course, this means little in terms of the film's mainstream play ability, and I do not yet know the expansion plans for the British alien invasion import.  But every movie geek on my Twitter feed has been begging everyone else to see this one.  As for me, I'm hoping that it goes to the much closer Arclight Sherman Oaks next weekend (as opposed to the much farther Arclight Hollywood).  I'm also a little nervous about those allegedly thick British accents, as I'm a little hard of hearing and am debating on waiting for the subtitled-DVD.  But for those unafraid of accents, everyone I know seems to have really enjoyed this one.  Also debuting in limited release was The Devil's Double ($95,000 on five screens) and The Guard ($80,000 on four screens).

Weekend Box Office (07/18/11): Harry Potter and the Deathly Hallows part II dethrones The Dark Knight, earning $169.1 million in its opening weekend.

The Harry Potter series finished where it started, at the top of the box office with a record breaking opening weekend. Nine-and-a-half years ago, Harry Potter and the Sorcerer's Stone opened the series with a $90.2 million, breaking the 4.5 year old opening weekend record set by The Lost World: Jurassic Park ($72 million).  Over the next 9.5 years, said record was broken four more times, with the last such toppling this very weekend three years ago with The Dark Knight's $158 million Fri-Sun take.  With nearly ten years of anticipation, The Boy Who Lived has returned to the top of the opening weekend charts with a massive $169.1 million Friday-Sunday gross.  That includes a record $91 Friday (best single day, best opening day, best Friday) which in turn included a record $43.5 million at 12:01am alone.  As expected, the picture was massively front-loaded, ending the weekend with the second-smallest weekend multiplier on record, 1.85x (for newbies, weekend multiplier is the final weekend total divided by the first day).  It also set another 'negative' record, earning 25.7% of its weekend total in those Thursday at 12:01am showings alone (the previous such record was set by the last Harry Potter film, which grossed 19% of its $125 million Fri-Sun haul at midnight).

Harry Potter and the Deathly Hallows part II nets $92.1m in single day, crushing the single day record and heading towards new opening weekend record ($175-185 million seems likely).

In November 2001, Harry Potter and the Sorcerer's Stone set a new opening weekend record by grossing $90.2 million in three days.  Yesterday, the series finale, Harry Potter and the Deathly Hallows part II (review) grossed $92.1 million in a single day. Let that sink in for a moment.  Yes, the eighth and final chapter of the Harry Potter series overtook the single-day record from The Twilight Saga: New Moon, which had grossed $72.7 million on its opening Friday back in (same weekend, natch) mid-November 2009.  Yes, some of this 26% increase can be attributed to the 3D price-bump (I imagine that Summit is in a room right now convincing themselves to convert the last two Twilight films to 3D).  And yes, the film earned a record 47% of its opening day total at midnight alone ($43.5 million).  But I'll let someone else complain about that.  Even with inflation and 3D prices taken into account, the film still sold 11.7 million tickets, the most ever for a single day (and a little over 2 million more than The Dark Knight and Twilight Saga: New Moon).  Even if Harry Potter and the Deathly Hallows part II has the most front-loaded opening weekend in history (African Cats has the record with a 1.81x weekend multiplier), it still will likely dethrone The Dark Knight ($158 million) as the new opening weekend champion.

Harry Potter and the Deathly Hallows part II crushes midnight record, with a $43.5m 12:01am haul. A $100m Friday and $200m weekend are within reach...

The final chapter of the Harry Potter series demolished its first short-term record right at 12:01am.  The film earned an eye-popping $43.5 million in midnight shows alone ($2 million of that was in IMAX alone).  That crushes the old record, Twilight Saga: Eclipse's $30 million midnight haul by 45%.  Now, to be fair, about 30% of that uptick could arguably be credited to 3D ticket-price bumps, but money is money.  It now looks quite clear that the opening day record (Twilight Saga: New Moon with $72 million) is almost guaranteed to be toast, and The Dark Knight's $158 million opening weekend haul is in jeopardy.  The worldwide opening weekend record (Harry Potter and the Half-Blood Prince's $394 million five-day haul) is pretty much toast, as this finale has already grossed $126 million in two days heading into the actual weekend.  Let's presume (as we should) that Harry Potter and the Deathly Hallows part II may have the most frontloaded opening weekend ever.  As of now, African Cats holds the record, with a meager 1.81x weekend multiplier earlier this year ($3.3 million opening day with a $6 million weekend).  So, let's presume it has the smallest midnight-to-opening day and midnight-to-opening weekend number in recent history.

Review: Harry Potter and the Deathly Hallows part II (IMAX 3D) delivers a satisfactory, but not superlative series finale.

 

Harry Potter and the Deathly Hallows part II

2011
130 minutes
rated PG-13

by Scott Mendelson

Judged on its own merits, Harry Potter and the Deathly Hallows part II is a fine film, full of terrific acting, solid action beats, several emotional high points, and exceptional visuals. But as a series finale to an eight-film saga spanning ten years and around 19 hours, it is just a touch underwhelming. It's not 'nothing could live up the hype' so much as David Yates and Steve Kloves making the arbitrarily odd decision to make this film, of all the films in the series, the one that is too short. We have a film series where the average entry ran 145 minutes, yet Yates and Kloves decide to try to end the whole saga in just over two hours. Furthermore, even with that comparably truncated length, the film wastes valuable first-act screen time with business that arguably should have been dealt with in the last picture. When you split up a book into two whole movies, you have absolutely no excuse to feel rushed and somewhat incomplete. Furthermore, I can't think of a single Harry Potter fan who would not have relished a series finale at least as long as the shortest Lord of the Rings film. It is a fine thing to leave fans and audiences desperately wanting more, but it is a less fine thing when there is no 'more' to be found.

A look back at Harry Potter part VI: The Half-Blood Prince delivers the worst adaptation from one of the best books.

This will be a six-part retrospective on the Harry Potter film series, covering films 1-6 (I think most Potter fans can remember the one that came out eight months ago...).  This essay will be covering Harry Potter and the Half-Blood Prince.

When I first saw the film two years ago, I concluded that Harry Potter and the Half-Blood Prince was my least favorite of the series (original theatrical review).  Looking back at the films, I've amended that somewhat.  The Chamber of Secrets is arguably the worst film in the franchise (keeping in mind that I like them all), and The Half-Blood Prince is what it always was: a good entry in the franchise that suffers from (in my opinion) the choice to edit out much of what made the original book worthwhile.  At the time, I gave the film much grief for how it handled the climactic plot twist, rendering what I remember being shocking and unexpected in the book something that was all-but preordained.  But the movie is not the book.  Whatever issues I have with the film as an adaptation of a novel that I was quite fond of, the film itself remains a solid piece of character-driven fantasy.  Like The Goblet of Fire, The Half-Blood Prince arguably was judged harsher than it should have been because it was among my favorite of the books.  I still have problems with the film, but that should be kept separate from my problems regarding its worth as an adaptation.

A look back at Harry Potter part V: Order of the Phoenix proves value of editing, creating one of the best films from the worst book.

This will be a six-part retrospective on the Harry Potter film series, covering films 1-6 (I think most Potter fans can remember the one that came out eight months ago...).  This essay will be covering Harry Potter and the Order of the Phoenix.

In my humble opinion, Harry Potter and the Order of the Phoenix is the worst book in the seven part series.  It is obscenely long, endlessly padded, and painfully frustrating.  Yes, the frustration thing is intentional, as we're supposed to empathize with Harry as the original 'order of the phoenix' ignores him, as Dumbledore inexplicably avoids him, and as Dolores Umbridge torments him.  But the book is nearly 900 pages long, and the original novel plays out like one long waiting game before what is sure to be a massive climactic event and/or revelation.  As we all know, there is a big climactic event, but the revelation is halfhearted (wait... so Voldemort watched Gargoyles in the 1990s?) and undermined by an even more tantalizing reveal (that Neville Longbottom is actually the chosen one) which is shot down moments after it is introduced.  But the longest book is the second-shortest movie at 138 minutes (behind the series finale, which runs 130 minutes, although it's technically half of a single book).  Making his series debut, David Yates and screenwriter Michael Goldenberg (taking over for Steve Kloves just this once) trim every drop of fat from the overlong text, shaping a lean and potent bit of pop fantasy that is easily one of the best films in the series.

The Dark Knight Rises gets a bright and arty teaser poster. And I'm the one millionth movie blogger to show it to you!

For what it's worth, this is easily the artiest (and brightest) piece of poster art for any Chris Nolan Batman picture.  As is to be expected, it tells you nothing about the story or the characters, other than to suggest a figurative (or literal?) crumbling of Gotham City in the wake of The Dark Knight.  Yes, the crumbling buildings do bring to mind Inception, just as the initial Inception poster art resembled The Dark Knight character posters.  I'm really just rambling here (share YOUR thoughts below...), but it's a nice bit of marketing and I certainly look forward to seeing the trailer whenever it becomes available online (unless Warner is nice enough to show it to us at Wednesday night's IMAX Harry Potter and the Deathly Hallows part II screening).  This one comes out July 20th, 2012.  As always, we'll see...

Scott Mendelson

A look back at Harry Potter part IV: The Goblet of Fire hits the most of the major story points, but lacks the fiery emotion of the best book in the series.

This will be a six-part retrospective on the Harry Potter film series, covering films 1-6 (I think most Potter fans can remember the one that came out eight months ago...).  This essay will be covering Harry Potter and the Goblet of Fire.

Harry Potter and the Goblet of Fire is easily my favorite book in the series.  It is not my favorite movie in the series.  It is also a very long and complicated book, one that was nearly split up into two films.  That director Mike Newell decided to stick to one long movie is I suppose commendable.  But as a result, the fourth Harry Potter film is the only entry that truly feels like a Cliff Notes version of the original text.   It hits most of the major plot points, but feels understandably rushed and somewhat compromised.  Taken outside of its worth as an adaptation, it still remains one of the better films in the series.  It is easily the most action packed film in the franchise (until the finale, I presume), and there is plenty of solid character interaction between our young heroes.  The adults again get the shaft, although Michael Gambon finally comes into his own as Dumbledore (I love the moment where he basically attacks Harry while asking him if he indeed sneaked his name into the Tri-Wizards tournament cup).  It is, objectively, an exciting and entertaining fantasy action picture, but one that feels curiously remote considering the emotional stakes and epic narrative.  As the first entry actually directed by a Brit (Mike Newell), it perhaps maintains too much of that stiff upper lip.

Weekend Box Office (07/10/11): Transformers 3 tops again, Horrible Bosses scores, while Zookeeper slightly underwhelms.

The Autobots and Decepticons ruled the box office yet again, as the Middle East-occupation parable grossed another $47 million over the weekend.  That was a drop of 54%, which was smaller than the 61% drop for Transformers: Revenge of the Fallen which had the Fourth of July holiday weekend to theoretically bump it up.  It was a larger drop than the 47% second-weekend drop for the original Transformers on this same weekend back in 2007.  In terms of actual dollars, Transformers: Dark of the Moon (review) had a larger second weekend than both prior Transformers pictures, despite opening slightly less than the second film ($180 million in six days versus $200 million in five days last time).  It now has $261 million in the domestic till, with an international total that should be around or at $600 million today (which would be a record twelve days).  It broke $500 million on Thursday, becoming the fastest film to do so in history (nine days).  While it opened smaller than the last picture, it relative quality (it is a more audience pleasing spectacle than the last) is allowing it to slowly catch up (Transformers 2 had $293 million at this point in its run). So far, it most resembles the 2004 July 4th contender, Spider-Man 2, which also had a $180 million six-day start and ended weekend two with $256 million (it ended up with $373 million).  Barring a complete collapse or faster screen loss due to a crowded marketplace, the picture seems destined to pull about $390 million domestic while becoming the second film this year (after Pirates of the Caribbean: On Stranger Tides) to cross $1 billion worldwide.  The big question is how it handles Harry Potter and the Deathly Hallows part II, which opens next weekend and could theoretically also join the $1 billion club this year.