Tuesday, May 8, 2012

Avengers box office: $18.9m on Monday, for a $226m four-day US total. Oh, and $700m worldwide thus far.

There is little doubt that The Avengers will join the $1 billion mark at the global box office, the only question being whether it will do so this weekend or next weekend.  With $700 million in the global can in 13 days, the film is the second-fastest grossing blockbuster of all-time so far (Harry Potter and the Deathly Hallows part II earned $700 million in ten days of global release and $800 million in 12 days).  It's way too soon to start tossing off comparisons invoking James Cameron, although I'd argue that a final global tally above Harry Potter and the Deathly Hallows part II ($1.3 billion) is a sure thing at this point.  So for the moment, let's concentrate on the domestic front.  After a stunning $207 million over its first three days, The Avengers grossed $18.9 million on Monday.  That brings the film to a four-day total of $226 million, which is not only the highest four-day tally of all-time but exceeds the record six-day $224 million gross of The Dark Knight four years ago.  The film has the eighth-biggest Monday gross of all-time (Harry Potter and the Deathly Hallows part II earned $18.1 million on its first Monday, natch).  The higher numbers were Spider-Man 2 ($27 million), Indiana Jones and the Kingdom of the Crystal Skull ($26 million), Pirates of the Caribbean: At World's End ($25 million), The Dark Knight ($24 million), Shrek 2 ($23 million), X-Men: The Last Stand ($20 million), and Avatar ($19 million). Most of the other films higher on the list had first or (in the case of Avatar and Shrek 2) second Mondays that were part of a holiday weekend, be it Memorial Day, Independence Day, or the Christmas/New Year portion where everyone is off of school.  Among Mondays where nobody gets off school or work, it *is* the biggest Monday gross of all-time. Among non-holiday Mondays, The Dark Knight had a better fourth day of $24 million, but that was in the middle of the summer.  But what this does mean is that The Avengers may have to settle for a $270-275 million full-week total (horrors, I know) as opposed to the pie-in-the-sky $300 million Friday-to-Thursday gross had it pulled in Dark Knight-level weekday grosses.  That's all for now.

Scott Mendelson    

No comments:


Related Posts with Thumbnails