Showing posts with label Drive. Show all posts
Showing posts with label Drive. Show all posts

Saturday, December 24, 2011

2011 year-end wrap-up part II: The Overrated.

 This is the second of several year-end wrap essays detailing the year in film.  This time, we're dealing with 'overrated' films.  Here is the hardest one to write, merely because it's simply a list pointing out why ten films you all loved are actually either not-that-great or actually pretty terrible.  Most are what I would consider 'bad movies' that are being hailed elsewhere as greats, while a few are merely mediocre movies that are inexplicably being given a critical pass in most circles.  Again, if you've been reading me this year you'll probably be able to guess a few of these.  As always, these will be in alphabetical order. 


Tuesday, October 18, 2011

Random thoughts on that Drive trailer lawsuit...

As sometimes happens, I commented on someone else's blog (in this case, David Poland's The Hot Blog) and what was supposed to be a random bit or two turned into a mini-essay.  So for those so inclined, here is my 'official essay on the Drive lawsuit'.  Oh, here is the actual complaint for those who want details that I don't feel like repeating.  And try not to laugh when attorney Martin H. Leaf calls Nikki Finke a "respected film critic and “Hollywood insider”.  Anyway, I do have some reviews up later this week, so apologies for the somewhat second-hand content.  Enjoy.

It’s no secret I kinda hated Drive (review 01 and 02), but I did not even watch the trailer before seeing it, so one cannot conclude that the low (and highly unscientific) Cinemascore grade is directly related to the marketing (IE – majority opinion aside for the moment, it could just be that it’s not a good movie). I didn’t watch the trailer before seeing the movie (I had correctly heard that it was spoiler-filled), but if I had and thought the movie looked good based on the trailer, would I have a cause of action? Most trailers technically make the movie ‘look good’. If the studios have a bad movie, is merely advertising that film in a way that makes it look good a case for fraud?


Monday, October 10, 2011

As Film District gets sued over a 'misleading' Drive trailer, here are five more classic previews that mastered the art of the false-sell.


I'm sure you've heard by now (first spread by The Hot Blog and Movies.com) about the woman in Detroit, Michigan who is suing Film District over what she felt was a misleading trailer for the Ryan Gosling vehicle Drive (review). Basically, she feels that the film was sold as an action-packed variation on The Fast and the Furious but instead delivering a well, I'm guessing most of you reading this have seen the movie or at least know enough about it to fill in the blanks (my additional thoughts).  The lawsuit has the added spice of accusing the film of anti-semitism, I suppose because both of the villains were Jewish (as a Jewish film fan, I'm all for more Jewish bad guys).  While we may agree that the trailer was a little misleading, it is just a part of a longtime pattern of selling somewhat artier films as if they were just normal mainstream genre entries.  But you already knew that.  Actually, the trailer's biggest sin was blatantly revealing the entire movie (including nearly every action moment) in nearly chronological order, but that's another story.  So in honor of this relatively absurd lawsuit (long-story short - there were no real damages behind the movie ticket and no real pain/suffering to merit additional monetary reward), let's take a stroll down memory lane at some classic examples of film-marketing misdirection.


LinkWithin

Related Posts with Thumbnails

Labels