A problem from (cinematic) heaven: There are just too many high quality adult movies in the marketplace!

As most of you know, the ambitious and expensive Cloud Atlas will be opening this weekend with around $10 million for the weekend.  Even with Warner Bros. merely on the hook for distribution and marketing and even with the film's $100 million budget covered by foreign pre-sales, this is not a pleasant figure for a rather impressive movie.  There will be finger-pointing and blame to go around over the next few days.  But I would argue that the primary reason for its box office failure is actually a net positive.  In short, Cloud Atlas had the bad luck to open during what can only be called a plethora of adult films.  I've talked quite a bit about the slow and steady comeback of adult cinema in an age of non-stop tentpoles, but there is one downside to the current deluge.  It can be argued that there is actually too much adult product out there in the current marketplace.  And as we all know, a large majority of adult moviegoers aren't quite as frequent as the younger crowd.  The stereotypical adult moviegoer, the one with a family and a job and various responsibilities, maybe only goes to the movies once a month.  And if they went to the movies this weekend, they probably went to see Argo.

Catch 22: The ironic failure of Alex Cross.

As I wrote two summers ago, there was a great irony in the idea of Super 8 being sold as the great summer original in a sea of mediocre sequels and reboots.  The J.J. Abrams sci-fi drama sold itself as a diamond in the rough only to find itself facing off against one of the strongest mainstream summers in recent memory.  So it is the case with Lionsgate's seemingly failed Alex Cross.  I've long written about how the inexplicable death of the James Patterson film franchise signaled a sea change in Hollywood.  Despite earning $74 million in America on a mere $30 million budget, Along Came A Spider was the second and last of the Morgan Freeman-starring Alex Cross thrillers.  That Paramount, which once counted on pulpy, star-driven, adult-skewing (and often R-rated) thrillers as their bread-and-butter, would forsake what seemed to be a profit machine signaled that something was changing.  As I've written before, 2001 was a game-changer for mainstream Hollywood in a number of major ways.  One of the major wind changes we saw was the slow death of the adult-driven mid-budget genre film in favor of 'all tentpoles-all the time'.  As I discussed earlier this year, the last two years has seen a real resurgence in just the kind of film that Kiss the Girls represented.  Irony of ironies, when Alex Cross did return, the movie-going world didn't need him anymore.

Weekend Box Office (09-30-12): Hotel Transylvania scores record September debut while Looper opens strong and Pitch Perfect explodes in semi-limited debut.

As always, for historical trivia and additional context on the week's new release, John Gosling spells it out HERE.

While the whole 'measure the cumulative weekend box office' trend is usually stupid if not dangerous, I must admit that this is indeed an 'everybody wins' weekend.  Sony had the top two films, with one setting a record and the other merely opening in line with realistic expectations.  Hotel Transylvania scored a whopping $43 million this weekend, which at the very least crushes the previous September record, the $36 million debut of Sweet Home Alabama back in 2002.  The Genndy Tartakovsky (Dexter’s Laboratory, Samurai Jack, those snazzy Star Wars: The Clone Wars shorts)-helmed pic had a rather large 3,8x weekend multiplier, going from an $11 million Friday to a $19 million Saturday.  In other words, it performed how a non-frontloaded non-sequel animated film is supposed to perform.  Among animated films that aren't sequels/spin-offs and weren't release by either Dreamworks or Disney/Pixar, this opening actually ranks rather high.  If you count the two Dr. Seuess adaptations (The Lorax with $70 million and Horton Hears a Who with $45 million), Hotel Transylvania is the fifth-biggest non-sequel/spin-off animated opening not released by the two animation titans.  If you only count wholly original properties, then it trails only Despicable Me ($56 million) and the first Ice Age ($46 million) and comes in just ahead of Warner Bros' Happy Feet ($41 million). 

John Gosling previews the weekend's new films (09-28-12)

Looper is a new science-fiction feature from Brick director, Rian Johnson and stars Joseph Gordon-Levitt, Bruce Willis and Emily Blunt. Levitt plays Joseph Simmons, a 'looper' who works for the mob. A very well paid assassin, it's his job to kill people sent back from the future, where time travel has been perfected, but outlawed. 'Loopers' only operate on one rule - never let your target escape. Major problems arise when Simmons comes face to face with his next hit and discovers it is a future version of himself (Played by Willis). In the confusion, the older version escapes, leaving a young Simmons in a race against time to put things right before the mob step in - all the while knowing that if he succeeds, he will become his own murderer.  Johnson began developing Looper once production on his previous film, The Brothers Bloom was completed in 2008, with a view to start work some time in 2009. While things didn't come together as quickly as anticipated, by May 2010 he had script and had cast Joseph Gordon-Levitt in the lead role, the two having previously worked together on 2005's Brick. Willis would join the picture later that same month, with Blunt added to the cast in October. Shooting on the $60M Looper got underway in January 2011 (after a short delay while Levitt worked on Premium Rush) taking in Louisiana and Shanghai among its locations.

Review: Looper (2012) is thoughtful and intelligent sci-fi.

Looper

2012
119 minutes
rated R

by Scott Mendelson

Rian Johnson's Looper is less an out-and-out original work as a hodgepodge made up from bits and pieces from other iconic science fiction stories stirred into a relatively tasty stew.  It has an admirable courage, both in content and structure.  It is unafraid to go to some very dark places and it establishes a perfectly clever initial premise but uses it merely as a springboard for a whole different kind of tale.  Its first half is relentlessly entertaining, clever, and unpredictable.  But once Johnson settles into his story of choice, the film becomes somewhat of a waiting game while we merely attempt to guess if Johnson has any more tricks up his sleeve and what they might be if he does.  But make no mistake, Looper is a strongly conceived and character-driven character drama wrapped up in a science-fiction thriller.  It is well-acted and expertly constructed, and I appreciated its eventual intentions.

Why did no studio move their upcoming action films to September 7th after The Gangster Squad split?

Yes yes, last weekend's box office was the worst since after the 9/11 attacks.  Normally cumulative weekend box office doesn't mean a damn thing, but this weekend deserves study as a prime example of missed opportunities.  The actual reasons for this are interesting for two reasons.  A) Just like 9/11, the six degrees-of-separation reason is once again rooted in an act of mass violence.  Had the Aurora shootings not occurred on July 20th or had Warner Bros. shown a token amount of backbone, The Gangster Squad would have been the big opener of the weekend and surely would have delivered a better debut than The Words, which turned out to be the sole truly wide release.  Moreover, the weekend shows us how much we've become accustomed to weekly blockbuster opening weekends each and every frame.  But the real question of last weekend is why didn't any studio bother to move a token major action release onto the September 7th slot.  Yes, I know Lionsgate randomly dumped The Cold Light of Day onto 1,500 screens with next-to-no advertising, but considering the coming storm of major genre fare over just the next three weeks, you have to wonder why a studio, any studio, didn't think to jump into the near-vacant slot and avoid the coming storm.

Good movie news in 2012: The return of the "movie".

I've written a bit about this over the last couple years, but this weekend is surely as shining an example as anything about how the mainstream film landscape has somewhat self-corrected.  This weekend sees the release of four wide releases.  We have two R-rated films, one a vulgar (but surprisingly smart) comedy about a talking bear and the other a $5 million indie dramedy about male strippers directing by one of our most successful experimental filmmakers.  We've got a bawdy PG-13 comedy aimed primarily at African-American audiences and a PG-13 star-driven drama.  Ted, Magic Mike, Madea's Witness Protection, and People Like Us are all coming out tomorrow in wide release.  What we've seen over the last year or so and what we will continue to see throughout the remainder of 2012 is the return of what can only be called the old-fashioned 'movie'.  In a time when it seems that every week brings another $150 million male-driven action tentpole based on a comic book or action figure series, a glance at the release schedule shows something very different.  Amid the big-budget animated films (which I generally like), the mega-budget comic book films (which are sometimes very good) and the various remakes and reboots, there exists a plurality of old-school, often star-driven dramas, comedies, and often adult-skewed fare being released by major studios on thousands of screens every weekend.  It seems that Hollywood is getting the message that one cannot subsist on a diet of nothing but tentpoles.