Weekend Box Office (12/18/11): Sherlock Holmes: A Game of Shadows and Alvin and the Chipmunks: Chipwrecked underwhelm compared to predecessors while Mission Impossible: Ghost Protocol sizzles in IMAX debut.

This was a weekend where two films gave the strongest evidence yet that there may be some kind of 'slump' in domestic box office while a third stood as a firm 'It's the movie, stupid!' rebuttal.  The two main wide releases, heavily marketed sequels to exceptionally popular originals, opened at levels far below their predecessors.  The top film of the weekend was Sherlock Homes: A Game of Shadows (review), which debuted with a seemingly solid $40 million.  But the sequel opened 36% lower than the first Sherlock Holmes opened with over Christmas weekend two years ago ($62 million).  That's a pretty big drop, especially when it wasn't exactly contending with the $75 million-grossing second weekend of Avatar this time around.  I've long been of the opinion that the pre-Christmas weekend is among the strongest to open a film, as you can parlay your opening weekend into two full weeks of 'school vacation' time and get some occasionally incredible legs (essay).  The film cost $125 million, which is a touch more than the $90 million original, but still not a case of overspending on a sequel.  It remains to see whether this frankly shockingly depressed opening is a case of moviegoers not having an interest in the continuing adventures of this variation on Sherlock Holmes or whether it's merely a case of it not being appointment viewing.  Also not helping matters was the blogosphere obsessing about a seven-minute Dark Knight Rises prologue (which actually kinda stunk) that was playing in 40 IMAX theaters showing Mission: Impossible: Ghost Protocol while ignoring the actual Dark Knight Rises trailer (which is officially offline until I presume Monday morning) that was attached to all prints of Sherlock Holmes: A Game of Shadows.

The fire sputters! About that Dark Knight Rises IMAX prologue...

It should be noted that I wasn't a huge fan of the bank robbery prologue for The Dark Knight four years ago.  It was the traditional trailer that got be uber-excited.  I will concede that the bank robbery sequence worked better in the film than it did as a stand-alone preview (as gorgeous as it looked, the dialogue was a little wonky and it was 'just a bank robbery').  Having said that, the seven-minute sequence that allegedly opens The Dark Knight Rises is actually somewhat terrible.  Whether or not it was a rush job (as I've heard), the sequence fails in several seemingly basic ways that leaves a very poor first impression about the otherwise unseen film.

The Dark Knight Rises gets a snazzy second poster.

I don't have much to add, as the poster basically tells the tale.  As it is, I will say that at this point, considering all the online hub-bub and speculation, that it would almost be more courageous for Chris Nolan NOT to kill off Bruce Wayne at the conclusion of this third and final installment of his Batman saga.  A 'shocking' finale is not quite as surprising when everyone has been expecting it for nearly a year prior to release.  Anyway, I am officially back on board the Bat-hype train.  On a personal note, I still dislike the idea of Bane somehow being a bigger and more defining threat than The Joker, but I'm going to have to get over that at some point.  The IMAX preview and the full trailer both drop on Friday in theaters (with Mission: Impossible Ghost Protocol and Sherlock Holmes: A Game of Shadows respectively), with the trailer likely going online on Sunday night or Monday morning.  My previous concerns aside, it is more fun to be excited than to be cynical.

Scott Mendelson

Review: Sherlock Holmes: A Game of Shadows (2011) entertains, intrigues, and amuses, but becomes too frantic for its own good.

Sherlock Holmes: A Game of Shadows
2011
128 minutes
rated PG-13

by Scott Mendelson

There are times when this second Guy Ritchie-helmed Sherlock Holmes adventure threatens to become what the first film was advertised as.  The first picture, if you recall, was marketed as an all-action, all-comedy, huge tent-pole adventure that just happened to feature the world's most famous detective (teaser and trailer).  In fact, the 2009 Sherlock Holmes (review) was an often quiet and contemplative character piece, a genuine mystery drama that had moments of big budget spectacle.  This new film tries its hand with the 'bigger is better' philosophy, to varying degrees of success.  The action is more frequent and of a larger scale, and the characters are less mournful and introspective this time around.  But what's lost in the fury and bombast is gained with an upping of the stakes, both personal and external.  Oddly enough, the highlight of the last picture, the relationship between Robert Downey Jr and Jude Law, becomes almost a distraction this time around, taking time away from what should be the primary attraction - the battle of wits between Sherlock Holmes and Professor James Moriarty.

Would Warner risk hurting Sherlock Holmes 2 to promote The Dark Knight Rises?

Put this one in the 'crazy rumor that seems self-defeating' category.  Slashfilm is reporting (as a rumor, to be fair) that Warner Bros. may be attaching an eight-minute IMAX preview of The Dark Knight Rises to IMAX prints of Mission: Impossible: Ghost Protocol.  On the surface, it makes sense. Warner Bros. debuted the shot-in-IMAX prologue for The Dark Knight in front of IMAX prints of I Am Legend back in December 2007 while debuting the conventional two-minute trailer in front of 35mm prints of the same film on the same day.  Since Warner Bros doesn't have an IMAX film coming out this holiday season, and since Mission: Impossible: Ghost Protocol has about 25 minutes worth of IMAX footage, it certainly seems a logical match. But there is a BIG 'BUT' here.

Now THAT'S more like it! Sherlock Holmes: A Game of Shadows gets a darker, more engrossing trailer that highlights Moriarty accordingly.

It is perhaps worth noting that this sequel was intended to be in 3D when it was announced early last year, but now the plan seems to be going for pure 2D.  Make of that what you will... I'm still miffed that Jared Harris is not getting billing as arch-fiend Professor James Moriarty, but that's a small quibble.  What matters is that this trailer sets up a darker, more violent, and more expansive adventure rather than just selling overly broad humor.  Yes, there is some bawdiness, but there is a clear establishing of the grand stakes, along with the implication that Moriarty is racking up a tidy body count in the process.  I wish they hadn't revealed the respective gag at 1:55, but I am glad that they've stopped hiding the fact that Rachel McAdams is indeed returning for this go-around.  While the trailer does seem action-packed, with explosions and gunfire galore, it is heartening to notice that most of the action beats seem to be from two major sequences (a chase/gun-battle in the woods and the train sequence).  I'm also glad to see Eddie Marsan returning as Inspector Lestrade, both because I like the actor and I'm a big proponent of maintaining character continuity for sequels of this nature.  Anyway, this is a far superior trailer to the one that debuted in July, so hopes remain high that the sequel will at least be as good as the rock-solid original picture.  No, Guy Ritchie's Sherlock Holmes wasn't as good as the BBC Sherlock series.  Yes, I'm still allowed to enjoy them both.  Sherlock Holmes: A Game of Shadows opens on December 16th, so as always, we'll see...

Scott Mendelson   

Sherlock Holmes: A Game of Shadows gets two new character posters.

Collider first posted these, but they are pretty self-explanatory.  It will be interesting to see if Warner Bros. releases any more in the coming days, highlight Professor Moriarty (Jared Harris) Mycroft Holmes (Stephen Fry), or Sim (Noomi Rapace).  The cost that comes with casting a character as your prime villain is that you don't get much mileage out of him/her from a marketing standpoint.  Kudos to Guy Ritchie for not just going for the first big star to say yes, but as a result Warner Bros is stuck basically advertising a sequel that offers little in the way of anything different from the first picture.  Ironically, this is the same (relative) problem that Paramount had with Iron Man 2, as it too was stuck with a villain that wasn't quite iconic (Whiplash?) played by that box office-dynamo Mickey Rourke.  Obviously Iron Man 2 opened with $128 million two summers ago compared to the first film's $100 million 3.5-day opening, so something went right. I'm sure Warner Bros. would be thrilled with a similar 28% jump in opening weekend grosses, which would net Sherlock Holmes: A Game of Shadows $79 million over its first three days.  It will be interesting to see if Warner Bros. cuts a second trailer between now and December, and if so if they find a way to sell Moriarty to a mass audience.

Scott Mendelson  

Begun, these IMAX wars have? Mission Impossible: Ghost Protocol in IMAX will go head-to-head with Sherlock Holmes: A Game of Shadows after all.

In the category of 'here's an interesting idea', Paramount and director Brad Bird announced today that Mission: Impossible: Ghost Protocol (see trailer) will be opening five days early in select IMAX theaters.  So while the film's wide release will stay occur on Wednesday, December 21st, the film will have its IMAX debut on Friday December 16th, 2011.  This is more-or-less a first of its kind.  Paramount did hold sneak previews the day before the wide release of Super 8 which occurred in most of its IMAX locations, but this selective sneak opening basically gives the fourth Mission: Impossible film a pre-release opening weekend of sorts.  Point being, it looks like M:I4 will be going head-to-head against Guy Ritchie's Sherlock Holmes: A Game of Shadows (see trailer) after all, as December 16th is the wide-release opening day for the Robert Downey Jr/Jude Law sequel.

Right idea, wrong execution: Paramount makes the wrong scheduling moves for GI Joe: Retaliation and Mission: Impossible: Ghost Protocol.

As expected, Paramount was the first to blink this afternoon, moving Mission: Impossible: Ghost Protocol away from its December 16th release date where it would have gone head-to-head with Sherlock Holmes: A Game of Shadows and Alvin and the Chipmunks: Chipwrecked.  The Brad Bird-directed sequel will now open five days later, on Wednesday, December 21st.  Unfortunately, instead of facing one major would-be blockbuster, it now faces several.  Opening on the same day or two days later are The Adventures of Tintin, The Darkest Hour, We Bought A Zoo, and The Girl With the Dragon Tattoo.  The Tom Cruise/Jeremy Renner vehicle very well may win that long Christmas weekend and benefit from those famous year-end legs.  But there was another even more prime release date with absolutely no competition whatsoever.

Sherlock Holmes: A Game of Shadows gets a needlessly busy trailer.

It is no secret that I was not a fan of the marketing campaign for the first Sherlock Holmes.  But that action-packed "EXTREME" campaign was a clever disguise for what actually turned out to be a relatively traditional and character driven Holmes adventure.  So on one hand, I should give this trailer the benefit of the doubt, as the previous film was one of those rare pictures where the movie was far better than the trailer.  On the other hand, this is a pointlessly hectic and frantic piece, full of context-less action and would-be incident.  This is a sequel to a pretty popular original, a film that grossed $525 million worldwide despite going head-to-head with Avatar over Christmas 2009 (on a $90 million budget no less).  Point being, the marketing department should have a little confidence in their franchise.  The ingredients worked well the first time around, and the addition of Noomi Rapace and Jared Harris (as Professor James Moriarty) in lieu of bigger names shows a degree of trust in the storytelling.  Thus the nonstop gunplay and unfortunate emphasis on a cross-dressing Robert Downey Jr. feel desperate where no desperation should be felt.  Frankly, the biggest obstacle that this film will likely have to deal with (especially if Paramount moves Mission: Impossible: Ghost Protocol away from the December 16th release date) will be the snobby comparisons to the terrific BBC miniseries Sherlock that premiered in the US late last year.  I happen to think both this Guy Ritchie series and the BBC modernization are fine adaptations of a classic fictional character.  May they both be artistic and commercial successes.  The game will be afoot on December 16th and, as always, we'll see.  Your thoughts below...

Scott Mendelson  

Sherlock Holmes: A Game of Shadows gets character posters... Enter Moriarty!

I'm guessing we'll see two more of these, with the character placement respectively reversed.  The highlight of course is what appears to be a token glance of Jared Harris as Professor Moriarty.  The teaser trailer will be attached to Harry Potter and the Deathly Hallows part II this Friday.  Enjoy...

Scott Mendelson