Ben Fritz and Jon Horn are laying out the base details on next Friday's upcoming IMAX preview of Avatar. Simply put, Fox and IMAX are giving out free tickets to two sixteen-minute previews of the upcoming James Cameron film. The previews will be held at 6:00pm and 6:30pm. Apparently, a traditional trailer for the film will be released on Friday, the 21st of August. This is slightly similar to The Dark Knight's marketing strategy. On December 14th, 2007, they released the film's much-touted opening sequence exclusive with IMAX showings of I Am Legend. But on the same day, they surprised everyone with a traditional 2-3 minute trailer in general theaters on that same day.Scott Mendelson
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