Wednesday, May 18, 2011

Random footnote as we head into the opening weekend for Pirates of the Caribbean: On Stranger Tides.

For what it's worth, the $114.7 million Fri-Sun opening for the Pirates of the Caribbean: At World's End still holds the record for the biggest Fri-Sun opening for a film with a long weekend. It did $25 million on Memorial Day Monday and $13 million worth of 8pm-12am Thursday sneaks.  It actually did $153 million in its first 4.25 days.  Out of eighteen the films that have pulled down $100m Fri-Sun weekends (seventeen if you don't count Iron Man, which had $3.5 million worth of advance-night Thursday screenings for its $102 million 3.25 day total), only eleven of them actually came from standalone Fri-Sun three day weekends.  Six of them (a third) pulled in $100 million despite having extra opened days to pull moviegoers away from the Fri-Sun prime real estate.  For the record, they are the above-mentioned Pirates of the Caribbean: At World's End ($114.7m Fri-Sun/$153m 4.25 day total), Transformers: Revenge of the Fallen ($108.9m/$200m 5-day total), Star Wars: Episode III: Revenge of the Sith ($108.4m/$158.4m 4-day total), Shrek 2 ($108m/$128.9 5-day total), X-Men: The Last Stand ($102.7m/$122.8m 4-day total), and Indiana Jones and the Kingdom of the Crystal Skull ($100.1m/$151.9m 5-day total).  I have no real wisdom to offer here, I just wanted to play around with the numbers.

Scott Mendelson

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