Thursday, December 6, 2012

Star Trek Into Darkness gets a very 'Dark Knight' teaser...

I don't know if this qualifies as a teaser for a trailer, but since this seems to be a complete piece in-and-of itself, I'll let it slide.  Obviously the scope looks huge, but jeez how badly do J.J. Abrams and company want to market this as The Dark Knight of Star Trek films?  From the 'I'm going to shake you out of your comfort zone!' monologue from the lone bringer-of-chaos villain to the Inception/Dark Knight trailer music, it's humorously clear what the marketing template is.  Of course, if the film turns out to just be 'making a Nolan Batman film, but with Star Trek', that may be an issue (Star Trek generally hasn't faired well when going 'dark/gritty'), but for now let's presume that it's just Paramount marketing.  Of note is the second Japanese teaser, which includes an additional final shot that A) may be very very spoilery and B) ends the teaser on a more potent musical note.  Watch at your own risk, although I can't imagine a film as top-secret as this one (we still don't know who Cumberbatch is playing) would tease something that major in the first piece of marketing.  Anyway, the full teaser-trailer will be attached to The Hobbit: An Unexpected Journey on December 14th and Paramount is keeping it offline until December 17th, which would be cooler of them if they hadn't just released this online-only teaser.  And of course the 9-minute IMAX tease will be attached to IMAX prints of The Hobbit.  Star Trek Into Darkness (still an awful title, natch) opens May 17th, 2013.  As always, we'll see...

Scott Mendelson

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