Monday, December 3, 2012

Star Trek Into Darkness gets a very 'Chris Nolan' poster.

When I wrote 3.5 years ago that Paramount hoped that the inevitable Star Trek 2 would "pull a Dark Knight", I didn't realize how literal I was apparently being.  Coupled with the teaser trailer attached to The Hobbit: An Unexpected Beginning and a 9-minute IMAX sneak peak attached to IMAX prints of same, this first teaser poster shows Paramount is copying the Chris Nolan Dark Knight playbook to a tee.  Snickering about obvious similarities aside, this is a very stylish and impressive poster.  It's the first official glimpse at Benedict Cumberbatch as 'He who has not yet been named', with implications that he does score a big win at some point in the picture.  So yes, it's a poster in the vein of the last three Chris Nolan films.  But  that doesn't mean it's not a very effective piece of marketing and/or art.

Scott Mendelson

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