Thursday, May 27, 2010

Jonah Hex gets a second trailer.

Considering how long it took Warner Bros to put out an initial trailer, I'm a little shocked that we already have a second preview less than a month later. Still, they trailers are different enough to perhaps justify each other. The first trailer for the famously troubled production emphasized plot and the ensemble cast. This new trailer, which is forty-seconds shorter, has a lot less Megan Fox, almost no John Malkovich, and a whole lot of Josh Brolin. Point being, this one is about explaining who or what Jonah Hex actually is. Fair enough, but I still think the first trailer was a better marketing tool. In emphasizing action and random spectacle, the new trailer makes Jonah Hex look like a run-of-the-mill action picture. Yes, that probably sums it up the final film pretty well, but if you're going to get anyone outside of action nerds, comic geeks, and western-buffs to buy tickets, the film has to look like something better. The film opens on June 18th, and I don't expect to see many press screenings until two or three days prior to opening. As always, we'll see...

Scott Mendelson

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