Friday, May 7, 2010

Iron Man 2 grosses $7.5 million in midnight screenings.

Iron Man 2 pulled in $7.5 million in midnight showings last night. The original Iron Man pulled in about $3.5 million in advance-evening show-times (starting at around 8:00pm), and another $1.7 million in post-12:01am screenings. So while the $7.5 million gross more than doubles the previous entry in the series, the number is far smaller than the $16-$26 million pulled in by midnight shows of Star Wars Episode III: Revenge of the Sith ($16.9 million), The Dark Knight ($18.5 million), Transformers: Revenge of the Fallen ($16 million), Harry Potter and the Half-Blood Prince ($22.2 million), and The Twilight Saga: New Moon ($26.3 million). Spider-Man 3 pulled in $10 million in midnight showings over the same weekend back in 2007, and it ended up with a then-record $151 million by three-day take. Off the cuff, using Spider-Man 3 and X-Men Origins: Wolverine ($5 million in midnight grosses) as relevant examples, the Iron Man 2 midnight grosses seem to imply something closer to $125 million than $160 million (I know... the tragedy!). We'll know soon enough...

Scott Mendelson

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