Thursday, April 29, 2010

Jonah Hex gets a perfectly decent trailer.

I wrote at length about this picture's troubled history and my thoughts on the comparably truncated marketing campaign elsewhere, so I won't rehash that here. So, now that we have a real trailer, how does it look? Well, unless there was real doubt about the June 18th release date, or most of this footage came from re-shoots, there is no reason why Warner couldn't have had this trailer in theaters months ago. For better or worse, it looks and sounds exactly like a Jonah Hex movie. It's absurdly violent and with just enough sci-fi/supernatural goofiness to suggest an R-rated Wild Wild West. Josh Brolin fits to a tee and it's always a hoot to see John Malkovich in this kind of big-studio villain role. For what it's worth, Megan Fox actually appears to be a full-on participant in at least a few action beats. The seemingly meaty supporting appearance of Lance Reddick (Fringe) is a welcome surprise as well. The whole project gives a vibe of over-the-top, trashy pulp fiction, which is exactly what this film should feel like. Again, I'm not really sure why anyone at Warner is so worried about this. Even if it is terrible, the marketing department is doing its job just fine at the moment, and that's all that will matter come opening weekend.

Scott Mendelson

1 comment:

Razorgeist said...

Not to sure about her accent but Im with you its nice to see her taking part in the action sequences.


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