This is the trailer that apparently debuted on the Oprah Winfrey Show this afternoon. As expected, this final tease showcases a much larger scale of action and alleged adventure. The pace is brisk, and would-be money shots are plentiful (the opening moments feel like a real horror film), and there is almost a complete downplaying of the core love triangle. This third trailer seems to be (stereotypically) aimed at boys who will likely be dragged by their significant other on opening weekend when they'd rather be checking out M. Night Shyamalan's The Last Airbender (not that a PG-rated adaptation of a Nickelodeon adventure cartoon screams 'hard-core' either, but I digress). The preview seems to be saying "Yes, this time exciting stuff actually happens other than backwoods brooding" as well as "Yes, THIS is why we paid for those IMAX screens." Still, at the end of the day it's a Twilight film, so don't expect Avatar-quality special effects or Red Cliff-scale battle scenes. It will be interesting to see whether the IMAX ticket-price bump will offset the scathing general-audience reaction to New Moon (IE - the first film was much better) over opening weekend. As always, we'll see.
Scott Mendelson
Scott Mendelson
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