Still, I concede that part of my initial disappointment with Star Trek came from breaking my own cardinal rule - being displeased that the movie wasn't the film I wanted it to be, rather than critiquing the film that played out in front of me. I wanted THE Star Trek film, but I got merely a Star Trek film. I wanted something that was every bit as epic, mythic, Campellian, and breathtakingly powerful as the second trailer. What I got was merely an entertaining introductory space adventure, a B-movie with amusing characters, occasionally clever dialogue, and A-level production values. But if I admit that my expectations were colored by the film's marketing campaign, I must also admit that the second trailer (released in early March of 2009) was a wonderful piece of filmmaking, a soaring, emotionally-charged epic in 135 seconds. Star Trek may not have been the best film of the year, but its trailer easily stands as 2009's best coming attraction. As for the producers of the film itself, they've reignited a 45-year old franchise, reaped record grosses, and won over new fans in the geek and non-geek community alike. For the sequel, I still dare them to do better.
Scott Mendelson
1 comment:
I've got to agree that it was the best trailer of the year. I can't remember how many times I've watched it, even after watching the movie.
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