Monday, July 13, 2009

Jennifer's Body poster: Cute, but less is more.

Sorry, I haven't seen Bruno yet so I can't contribute to the scholarly discussion taking place elsewhere. So, to fill up space between this morning's ode to Chris Klein and the upcoming Harry Potter and the Half Blood Prince review, here's a look at the one-sheet for the upcoming Jennifer's Body. First of all, is it just me, or does the girl on the poster not quite look like the real Megan Fox? She looks more like a cross between the Transformers star and That 70s Show's Mila Kunis. No matter, 20th Century Fox knows what it's selling and is selling it right up front. Good for them. They do get bonus points for giving Amanda Seyfried (Big Love, Mama Mia, Mean Girls) billing above the poster. But they lose point for just having too much text. Do we really need a 'Hell Yes!' written on the chalkboard? Furthermore, the line 'She's evil... and not just high school evil' may come off as witty in the film itself, but it's too on the nose for a tag line. The one tag that works wonderfully is the straight-faced blurb "From the Academy Award Winning Writer of Juno". They should have just gone with that and let moviegoers use the visuals (Ms. Fox sitting on a desk with a human hand sticking out) and their imagination.

Scott Mendelson

1 comment:

Deaf Indian Muslim Anarchist! said...

agreed, the poster is too much. AND It's Photoshopped to hell. the chair and the desk are fake, you can tell. Ugh. Why couldn't they just have Megan Fox pose on a real desk and chair? Would it kill these folks to take a real photo for once?

i can see Mila Kunis there.


Related Posts with Thumbnails