Summit/Lionsgate know they don't have to hard sell, although it's a little sad watching them try to sell their series finale (featuring a couple dozen vampires and a few wolves fighting in the snow) as anything as epic as The Lord of the Rings: The Return of the King or Harry Potter and the Deathly Hallows part II. The only real box office questions are whether the real life gossip fodder surrounding Kristen Stewart and Robert Pattinson will have an effect and/or whether the film will get any kind of hard 'series finale bump'. I'm guessing no to both questions. I'm guessing an opening weekend a little higher than New Moon's $142 million, if only for inflation, and then a swift theatrical play that gets the film just past Eclipse's $300 million domestic total. Anyway, this one is two months away. As always we'll see. I've made it this far with this critically complicated but worthwhile little franchise. I'll be there for the end.
Scott Mendelson
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