Wednesday, June 30, 2010

Twilight Saga: Eclipse smashes midnight record with $30 million.

Wow. Summit took advantage of the lack of school and just crushed their own record. With just midnight showings, The Twilight Saga: Eclipse has taken in $30 million (New Moon opened with $26 million in midnight showings). Obviously the die-hard fans will show up no matter when the film opens, so it'll be interesting to see how close Eclipse gets to, or how far it surpasses, the $72 million scored by New Moon last November on its first full day. It will be a nail-biter, as many casual fans were turned off by New Moon, yet this film has comparably better reviews and a somewhat misleading trailer promising lots of vampire vs. werewolf action (the film has about as much action as a season finale of Heroes). The single-day record for a Wednesday is $62 million for Transformers: Revenge of the Fallen (which did 'just' $16 million in midnight screenings). The six-day record is $222 million for The Dark Knight. Both records are now in serious jeopardy. We'll know more soon enough...

Scott Mendelson

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