Friday, June 25, 2010

With astounding midweek numbers, Toy Story 3 scores $167 million in seven days.

I was seemingly alone in my slight disappointment with the low 2.68x weekend multiplier for Toy Story 3, which opened to $110 million off of a $41 million opening day. Apparently I was an idiot to worry, as the film has recovered whatever steam it allegedly lost over its first three weekdays. The picture grossed $15.6 million on its first Monday, a mere 51% drop from Sunday and the fifth-biggest non-holiday Monday of all-time, behind such lightweights as Avatar (it's first two Mondays: $16 million and $19 million respectively), Pirates of the Caribbean: Dead Man's Chest ($18 million) and The Dark Knight ($24 million).. On Tuesday, it kept up the pace, grossing another $15.1 million. That puts it again at number five for non-Holiday/non-opening day Tuesday grosses. Again, it's behind just Pirates of the Caribbean: Dead Man's Chest ($15.7 million), the fifth and twelve days of Avatar ($16 million and $18.2 million respectively), and The Dark Knight ($20.8 million).

How about Wednesday? Well, in its sixth day, Toy Story 3 grossed a mere $13.4 million. That puts it in eighth-place in the realm of Wednesdays that were not opening days and fifth in terms of Wednesdays that were not part of a long opening weekend. When you factor out Wednesdays that were in the middle of Thanksgiving, Christmas, or New Years holiday weekends, Toy Story 3 has the third-best non-opening Wednesday on record, behind Pirates of the Caribbean: Dead Man's Chest ($14.1 million) and The Dark Knight ($18.3 million). In its seventh and final weekday before the second weekend, Toy Story 3 grossed another $13 million. That's the nineteenth-biggest non-opening Thursday of all-time. However, when you subtract Thursdays that were part of a film's opening weekend, as well as Thursdays that fell in a holiday weekend, Toy Story 3 has the second-largest such Thursday behind the $16.4 million scored by The Dark Knight. With $167.6 million, Toy Story 3 has the ninth-largest seven-day gross in history. However you slice it, Toy Story 3 is keeping some very select company.

Scott Mendelson

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