Wednesday, June 9, 2010

The Sorcerer's Apprentice gets one last (?) trailer.

I personally preferred the prior trailer, with its emphasis on the quippy relationship between Nicolas Cage and Jay Baruchel. This one is more about setting up plot and showing off a bit more special effects and villainy (Alfred Molin, Gregory Woo, and Alice Krige). Still, the snarkiness is there and this one looks as much an acting treat as a special effects demo reel. I could do without the closing credit 'It's the coolest job ever', but the post-credits button is actually pretty amusing. And frankly, I rather dig the music that has been used in all of the trailers for this film, which seems to be a slightly-altered version of 'A Pain That I'm Used To' from Depeche Mode. It's a very different tempo from most trailer music and helps distinguish the campaign. This won't be high art, but it should be good PG-rated fun that is aimed as much at adults as kids. Opening Wednesday July 14th, it should be just the thing to unwind with two days before Inception theoretically blows all of our collective minds. As always, we'll see...

Scott Mendelson

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