Friday, November 16, 2012

Midnight box office: Twilight Saga: Breaking Dawn 2 earns $30.4 million in Thursday 10pm and 12:01am showings.

The bad thing about the incredibly consistency of The Twilight Saga is how little there is to add when the box office numbers come rolling in.  This fifth and final installment racked up another $30.4 million in midnight and Thursday 10pm showings.  Now on one hand, it's right in line with the $30.25 million that Breaking Dawn part I earned at midnight and the $30.1 million that Eclipse snagged 2.5 years ago at midnight.  It's also a token uptick from the $26 million that New Moon earned at 12:01am this weekend back in 2009.  On the other hand, one has to wonder what effect the 10pm showings had on the figures.  It would seem that they had little effect, as there weren't too many people such as myself who are too old to do midnight showings but can handle a 10pm screening.  Anyway, what this means is that we may not be seeing much of a 'series finale' uptick as might have been expected.  Point being, we're looking at a debut between $138 million and $166 million, depending on if it was as frontloaded as Breaking Dawn part I (likely - 21% of the weekend gross at midnight) vs. New Moon (unlikely, - 18% of the weekend gross at midnight - save for potential repeat viewing over the weekend by uber hardcore fans).  Of course, presuming there is no finale bump and the film is even more frontloaded, then we're looking at 23% of the gross already accounted for with around $132 million for the weekend.  If it ends up as frontloaded as Harry Potter and the Deathly Hallows part II (25% of its weekend at midnight), then Twilight 5 ends the weekend with $121 million.  No matter where it lands in this spectrum, The Twilight Saga goes out with its financial head held high.

Scott Mendelson

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